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Reconstructing the place branding model from the perspective of Peircean semiotics

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  • Sang, Senyao

Abstract

This study reconstructs the place branding model from the perspective of Peircean semiotics. Taking rural tourism development in Dadong, Tibet, as a case study, the multi-method ethnographic approach to data collection consists of field observation and in-depth interviews. Place branding is defined as a dynamic negotiation between planned place image from place planners (immediate interpretant), villagers' place identity (dynamic interpretant), and tourists' constructed place image (final interpretant). These results confirm the importance in place branding of placemaking based on authentic place culture and restate the roles played by villagers as place ambassadors and authentic narrators of place culture. Furthermore, the study extends the understanding of place branding and will help destination planners manage destination brands more effectively.

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  • Sang, Senyao, 2021. "Reconstructing the place branding model from the perspective of Peircean semiotics," Annals of Tourism Research, Elsevier, vol. 89(C).
    • Handle: RePEc:eee:anture:v:89:y:2021:i:c:s0160738321000815
    DOI: 10.1016/j.annals.2021.103209
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    References listed on IDEAS

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    Cited by:

    1. Qi Chu & Guang Bao & Jiayu Sun, 2022. "Progress and Prospects of Destination Image Research in the Last Decade," Sustainability, MDPI, vol. 14(17), pages 1-21, August.
    2. Xiaoyang Zhu & Shang-Chia Chiou, 2022. "A Study on the Sustainable Development of Historic District Landscapes Based on Place Attachment among Tourists: A Case Study of Taiping Old Street, Taiwan," Sustainability, MDPI, vol. 14(18), pages 1-25, September.
    3. Jiayin Zhang & Mingliang Lin & Min Wang & Yinbin Lin, 2023. "Scale transformation of place brands: a visual study of Xinhepu, Guangzhou," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    4. Wei Han & Yuwei Tang & Jiayu Wang, 2022. "The Effect of Identity Salience on Residents’ Engagement with Place Branding during and Post COVID-19 Pandemic," Sustainability, MDPI, vol. 15(1), pages 1-18, December.

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