IDEAS home Printed from
   My bibliography  Save this paper

The meaning and measurment of place identity and image of towns and cities in New South Wales


  • Greg Kerr


  • Jessica Baxter


It is within the context of the growing level of competitiveness between places, and even the decline of many, that a need has been identified for places to have a marketing focus. As a new and under-researched domain, and also due to some similarities, place marketing research has been guided by the more extensively researched corporate level marketing and destination marketing. Both of these applications emphasise the importance of internal marketing to employees and host populations respectively. If place marketers are to effectively market 'their' place, there is a requirement to be able to define and measure attributes of place identity and in particular, perceived or construed image. This study will make a contribution to this need by first identifying generic attributes of place identity and image. A rating scale is used which will allow for the measurement of each attribute as well as gaps that may exist between identity and construed image. An outcome of this work will be the opportunity for longitudinal studies to monitor changes in place identity and image, as well as for comparisons between places, particularly within a competitive set. This work is of value to place marketers and planners seeking to retain and attract, what are today, the more mobile markets of people and corporations.

Suggested Citation

  • Greg Kerr & Jessica Baxter, 2011. "The meaning and measurment of place identity and image of towns and cities in New South Wales," ERSA conference papers ersa10p223, European Regional Science Association.
  • Handle: RePEc:wiw:wiwrsa:ersa10p223

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wiw:wiwrsa:ersa10p223. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gunther Maier). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.