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A Peircean semiotic interpretation of a social sign

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  • Zhang, Xiaoming
  • Sheng, Jiuling

Abstract

A Peircean semiotics emphasizes the role of a sign’s interpretant, which connects the sign’s observable representamen and its signified object; this triadic approach offers a better interpretation than the signifier/signified dyad. The case of Xu Xiuzhen, also known as Mama Moon—a local celebrity seen by many as a symbol of Yangshuo County, China—reveals two opposing interpretations behind the seeming consensus on the sign, which indicates the structure of interrelated meanings attached to this social sign. The study of signs in tourism would benefit from focusing more on individuals by using Peirce’s concept of interpretant, which has been proved to be able to reveal both the social background and the social mechanism constructing a sign’s multiple meanings.

Suggested Citation

  • Zhang, Xiaoming & Sheng, Jiuling, 2017. "A Peircean semiotic interpretation of a social sign," Annals of Tourism Research, Elsevier, vol. 64(C), pages 163-173.
    • Handle: RePEc:eee:anture:v:64:y:2017:i:c:p:163-173
    DOI: 10.1016/j.annals.2017.04.002
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    1. ., 2005. "Introduction: Democracy and Exchange," Chapters, in: Democracy and Exchange, chapter 1, Edward Elgar Publishing.
    2. Tony Fu-Lai Yu, 2011. "Entrepreneurial Alertness and Spontaneous Learning in the Market Process: the Case of Mama Moon in China," Journal of Women's Entrepreneurship and Education, Institute of Economic Sciences, issue 3-4, pages 29-44.
    3. N/A, 2005. "Introduction: the legacy of John Rawls," Politics, Philosophy & Economics, , vol. 4(2), pages 155-155, June.
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    Cited by:

    1. Sang, Senyao, 2021. "Reconstructing the place branding model from the perspective of Peircean semiotics," Annals of Tourism Research, Elsevier, vol. 89(C).
    2. Mele, Emanuele & Filieri, Raffaele & De Carlo, Manuela, 2023. "Pictures of a crisis. Destination marketing organizations’ Instagram communication before and during a global health crisis," Journal of Business Research, Elsevier, vol. 163(C).

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