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The Effect of Logo Visibility on Brand Recognition and Willingness to Pay

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  • Gabrielyan, Gnel
  • Just, David R.

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  • Gabrielyan, Gnel & Just, David R., 2022. "The Effect of Logo Visibility on Brand Recognition and Willingness to Pay," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322354, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea22:322354
    DOI: 10.22004/ag.econ.322354
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    References listed on IDEAS

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