Printed from https://ideas.repec.org/n/nep-mkt/2022-09-05.html
Report NEP-MKT-2022-09-05
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Panzone, Luca A., 2022, "Conditional promotion with a costly reward: an evaluation of a campaign to motivate consumption of fruit and vegetables," 2022 Annual Meeting, July 31-August 2, Anaheim, California, Agricultural and Applied Economics Association, number 322058, Aug, DOI: 10.22004/ag.econ.322058.
- Gabrielyan, Gnel & Just, David R., 2022, "The Effect of Logo Visibility on Brand Recognition and Willingness to Pay," 2022 Annual Meeting, July 31-August 2, Anaheim, California, Agricultural and Applied Economics Association, number 322354, Aug, DOI: 10.22004/ag.econ.322354.
- Qin, Fei & Wu, Steven Y., 2022, "Estimating Consumer Segments and Choices from Limited Information: The Application of Machine Learning Methods," 2022 Annual Meeting, July 31-August 2, Anaheim, California, Agricultural and Applied Economics Association, number 322473, Aug, DOI: 10.22004/ag.econ.322473.