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Report NEP-MKT-2022-09-05
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Panzone, Luca A., 2022. "Conditional promotion with a costly reward: an evaluation of a campaign to motivate consumption of fruit and vegetables," 2024 Annual Meeting, July 28-30, New Orleans, LA 322058, Agricultural and Applied Economics Association.
- Gabrielyan, Gnel & Just, David R., 2022. "The Effect of Logo Visibility on Brand Recognition and Willingness to Pay," 2024 Annual Meeting, July 28-30, New Orleans, LA 322354, Agricultural and Applied Economics Association.
- Qin, Fei & Wu, Steven Y., 2022. "Estimating Consumer Segments and Choices from Limited Information: The Application of Machine Learning Methods," 2024 Annual Meeting, July 28-30, New Orleans, LA 322473, Agricultural and Applied Economics Association.