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Marketing China's milk: A case study of the sales activity of dairy farmers in greater Beijing

  • Huang, Jikun
  • Wu, Yunhua
  • Yang, Zhijian
  • Rozelle, Scott
  • Fabiosa, Jacinto
  • Dong, Fengxia

Small farmer participation in marketing chains in emerging commodity markets and the determinants of their marketing channel choices are the center of many recent empirical and theoretical papers in the literature. The dairy sector is emerging in China. There are many fundamental questions about how farmers make dairy marketing decisions in China at the farm gate level that are unanswered. This makes the dairy sector in China a good place to study farmers in emerging marketing chains. Based on three sets of unique data collected in the mid-2000s in Greater Beijing, the analyses show that small farmers were the major producers of milk. There is no evidence that small farmers are being excluded from emerging marketing channels. One of the differences of China's dairy sector in the mid-2000s is that its marketing chain itself had many different types of agents that procure milk — and few of them were large; most were individual entrepreneurs. The high level of the competiveness may be the reason that individual agents do not have monopoly power and why small farmers can operate in the system.

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Article provided by Elsevier in its journal China Economic Review.

Volume (Year): 23 (2012)
Issue (Month): 3 ()
Pages: 675-689

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Handle: RePEc:eee:chieco:v:23:y:2012:i:3:p:675-689
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  1. Frank Fuller & John Beghin & Scott Rozelle, 2007. "Consumption of dairy products in urban China: results from Beijing, Shangai and Guangzhou," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 51(4), pages 459-474, December.
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  3. Rae, Allan N. & Ma, Hengyun & Huang, Jikun & Rozelle, Scott, 2005. "Livestock in China: Commodity-specific Total Factor Productivity Decomposition Using New Panel Data," 2005 Conference, August 26-27, 2005, Nelson, New Zealand 98507, New Zealand Agricultural and Resource Economics Society.
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  6. Dinghuan Hu & Thomas Reardon & Scott Rozelle & Peter Timmer & Honglin Wang, 2004. "The Emergence of Supermarkets with Chinese Characteristics: Challenges and Opportunities for China's Agricultural Development," Development Policy Review, Overseas Development Institute, vol. 22, pages 557-586, 09.
  7. Zhou, Zhang-Yue & Tian, Wei-Ming & Zhou, Jun-Lin, 2002. "The Emerging Dairy Economy in China: Production, Consumption and Trade Prospects," 2002 Conference (46th), February 13-15, 2002, Canberra 174063, Australian Agricultural and Resource Economics Society.
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  11. Wang, Honglin & Dong, Xiaoxia & Rozelle, Scott & Huang, Jikun & Reardon, Thomas, 2009. "Producing and Procuring Horticultural Crops with Chinese Characteristics: The Case of Northern China," World Development, Elsevier, vol. 37(11), pages 1791-1801, November.
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