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The Impact Of The Economic Crisis Upon Romanian Consumer Behaviour

Author

Listed:
  • Niculae Sabin Mihai

    (Academy of Economic Studies, Bucharest, Faculty of Marketing)

  • Balint (Platon) Paul
  • Toma Sorin

    (University of Bucharest, Faculty of Business and Administration)

Abstract

Article examines changes in consumer behaviour occurred due to economic crisis. The article explores the changes that have occurred between late 2008 and early 2010 compared with the period from 2003 to 2008 and try to show new patterns developed by consumers arising from the crisis and developing in this context of ways of adapting for the Romanian retailers. The article also brings into attention strategies developed by shoppers for adapting to the crisis and opportunities for growing within the crisis context for the retail sector.

Suggested Citation

  • Niculae Sabin Mihai & Balint (Platon) Paul & Toma Sorin, 2010. "The Impact Of The Economic Crisis Upon Romanian Consumer Behaviour," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1117-1121, December.
    • Handle: RePEc:ora:journl:v:1:y:2010:i:2:p:1117-1121
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    File URL: http://anale.steconomiceuoradea.ro/volume/2010/n2/178.pdf
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    More about this item

    Keywords

    Consumer behaviour; economic crises; retail; Consumers attitudes;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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