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Advertising As Part Of Complex Marketing Communications University

Author

Listed:
  • Ermakov Yuri

    (Russian State Hydro meteorological University)

  • Starobinskaya Nadegda M.

    (Herzen’s Russian State Pedagogical University)

Abstract

The article discusses the need for universities modern complex of marketing communications. It is noted that advertising - the most actively used by Russian universities the tool set of integrated marketing communications, given its characteristics.

Suggested Citation

  • Ermakov Yuri & Starobinskaya Nadegda M., 2016. "Advertising As Part Of Complex Marketing Communications University," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, October.
    • Handle: RePEc:mmb:journl:articl_v3_8_16
    as

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    File URL: http://www.marketing-mba.ru/article/v3_16/Ermakov.pdf
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    References listed on IDEAS

    as
    1. Davis, George C & Gauger, Jean, 1996. "Measuring Substitution in Monetary-Asset Demand Systems," Journal of Business & Economic Statistics, American Statistical Association, vol. 14(2), pages 203-208, April.
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    More about this item

    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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