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Rethinking the Company’s Potential: A Real Way to Create Competitive Advantage


  • Argentina Velea

    () ("Dimitrie Cantemir" Christian University)


Upstream and downstream competitors represent factors at play before and after the core product experience. There are also external factors at play during the experience. Parking is an upstream competitor: something that has the potential to prevent people from entering the experience in the first place. Other examples of addressing upstream competitors include drive-through coffee and websites that allow you to log in using existing credentials such as your Facebook account information. It is no need to set up yet another username and password you are likely to forget.

Suggested Citation

  • Argentina Velea, 2015. "Rethinking the Company’s Potential: A Real Way to Create Competitive Advantage," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 4(1), pages 14-18, April.
  • Handle: RePEc:sdb:social:v:4:y:2015:i:1:p:14-18

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    More about this item


    Competition; downstream competitors; upstream competitors; breakthrough; expenditures; brand marketing; financial rewards; features; analogous competitors;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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