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Cultural Participation And Touristic Valorisation Ofthe Local Cultural Heritage


  • Lucian Marina

    (University of Alba Iulia Romania)


Cultural participation has been examined by most studies as a consequence of acomplex of socio-demographic factors and less of attitudinal ones. This paper investigates the linkbetween participation in cultural events and attitudes towards cultural and historical heritagewithin the context of a process of urban regeneration and development of cultural marketingactivities. Examining data from two surveys conducted on the same urban population during twoconsecutive years, we find a significant association between participation in cultural events andseveral socio-demographic factors, including education and age. We will use several logisticregression models to see the combined influence of socio-demographic factors and the attitudefactors towards participation in cultural events. The survey results provide empirical support forthe existence of a strong relationship between participation in cultural events and a positiveattitude towards the proposals for cultural or tourism valorisation of the regenerated urbanspaces.

Suggested Citation

  • Lucian Marina, 2015. "Cultural Participation And Touristic Valorisation Ofthe Local Cultural Heritage," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(17), pages 1-5.
  • Handle: RePEc:alu:journl:v:2:y:2015:i:17:p:5

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    touristic offer; cultural marketing; urban regeneration; cultural participation;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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