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Personal Marketing In Online – The Development Of Brand Through Social Media

Author

Listed:
  • Corina Anamaria IOAN

    (Scoala Doctorala de Economie si Administrarea Afacerilor, Universitatea Al. I. Cuza Iasi, Romania)

  • Florin-Alexandru LUCA

    ("Gheorghe Asachi" Technical University of Iaşi, România)

  • Constantin SASU

    (Al.I. Cuza" University of Iasi, România)

Abstract

"Personal Brand" is a new marketing term and a particularity of the concept highlighted, especially in terms of two components : on the one hand individual man and on the other hand the marketing efforts that are made by each individual partly in order to build a personal and professional image. Amid a deep specialization, any professional, regardless of specialization, must build around him powerful integrated communication campaigns and marketing to highlight and make him eligible to the consumers in the area of services offered. Personal brand is what a man wants to do to get out of the anonymity of his profession, to be noticed in a particular environment or for a particular cause . Packaging is very important, but the content is definitive and he is the one who gives the final grade to product and the service.

Suggested Citation

  • Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014. "Personal Marketing In Online – The Development Of Brand Through Social Media," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 30, pages 102-115, April.
  • Handle: RePEc:cmj:interc:y:2014:i:30:p:102-115
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    Citations

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    Cited by:

    1. Alexandrina D. CRUCEANU & Izabella ŁĘCKA & Ionel MUNTELE, 2014. "The Health State Our Most Precious Asset? A Short Review," Network Intelligence Studies, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 193-208, November.
    2. Ariadna-Ioana GAVRA JURAVLE & Constantin SASU & Geanina BUBĂSCU, 2015. "Qualitative Analysis Regarding The Decision-Makers In Terms Of Tourism Promotion," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 7, pages 329-340, April.
    3. Alexandru Lucian MIHAI, 2014. "Classical Media Relations And New Media Relations In Sport," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 91-100, July.

    More about this item

    Keywords

    Marketing; Brand personal; retele de socializare;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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