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Personal Marketing In Online – The Development Of Brand Through Social Media

Listed author(s):
  • Corina Anamaria IOAN

    (Scoala Doctorala de Economie si Administrarea Afacerilor, Universitatea Al. I. Cuza Iasi, Romania)

  • Florin-Alexandru LUCA

    ("Gheorghe Asachi" Technical University of Iaşi, România)

  • Constantin SASU

    (Al.I. Cuza" University of Iasi, România)

"Personal Brand" is a new marketing term and a particularity of the concept highlighted, especially in terms of two components : on the one hand individual man and on the other hand the marketing efforts that are made by each individual partly in order to build a personal and professional image. Amid a deep specialization, any professional, regardless of specialization, must build around him powerful integrated communication campaigns and marketing to highlight and make him eligible to the consumers in the area of services offered. Personal brand is what a man wants to do to get out of the anonymity of his profession, to be noticed in a particular environment or for a particular cause . Packaging is very important, but the content is definitive and he is the one who gives the final grade to product and the service.

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Article provided by Fundația Română pentru Inteligența Afacerii, Editorial Department in its journal Management Intercultural.

Volume (Year): (2014)
Issue (Month): 30 (April)
Pages: 102-115

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Handle: RePEc:cmj:interc:y:2014:i:30:p:102-115
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