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Art In Brand Space

Author

Listed:
  • Ekaterina S. Kusova

    (St. Petersburg State University)

Abstract

This article reveals the essence of the brand, analyzes the approaches to the definition and attributes of the brand, provides its classification. The work deals with the creation of the brand, the range of services provided by the brand to the owner and the consumer, in relation to the art brand.

Suggested Citation

  • Ekaterina S. Kusova, 2018. "Art In Brand Space," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_5_18
    as

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    File URL: http://www.marketing-mba.ru/article/v3_18/Kusova.pdf
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    References listed on IDEAS

    as
    1. International Monetary Fund, 2013. "Czech Republic: Selected Issues," IMF Staff Country Reports 2013/243, International Monetary Fund.
    2. Ищенко-Падукова Оксана Александровна & Мовчан Ирина Викторовна, 2017. "Экономическая Политика Импортозамещения: Институциональные Условия И Императивы Эффективности," Journal of Economic Regulation Journal of Economic Regulation (Вопросы регулирования экономики), CyberLeninka;Общество с ограниченной ответственностью «Гуманитарные перспективы», vol. 8(1), pages 76-84.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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