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Design Challenges for Innovation Management on Agro-Food Sector


  • Gianita BLEOJU

    (Faculty of Economic Studies, University “Dunărea de Jos” Galaţi, România)


Current status of research indicates that we assist to location-specific factor supremacy as determinants in regional attractiveness and sustainability being territorial driven, we offer strong arguments for policy makers in order to enable this long term strategy. We also address another issue heavily disputed between academics-that is the return to local and regional offerings as complementary to global assumption. Assisting today to a hybrid innovation process, relying upon territorial marketing-an umbrella for too many issues cvasi- exploited: eco-clusters, local and regional offerings; traditional products/services exploiting, regional clusters competing for funds; we are focusing on complex industrial -rural system reconfiguration relying upon dynamic evolution of territorial branding into competitive identity, as the disruptive behavior we need in sustainable development. Successful development strategies are based on the ability to build an institutional territorial coherence-social and environmental sustainability being inextricably interdependent, such a complex coordination structure relies on territorial knowledge sharing through expertise polls consultation- as key concept of good governance. This model of innovational resource allocation coordination on agro food chains, relying upon clusterisation through patterns of innovational management deficit, offers a relevant solution for synergic orientation of assistance and mentoring efforts on the sector, enable the capitalization of relevant capabilities and increase the addressability from innovation demand side. Based upon auditing 500 SME’s from agro food sector in Europe and 51 in SE region, the paper is fully documented on there years of data analyzing from Agro Food sector on 10 European countries in the framework on FP6 SPAS European Project.

Suggested Citation

  • Gianita BLEOJU, 2010. "Design Challenges for Innovation Management on Agro-Food Sector," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 3(4(12)), pages 247-262.
  • Handle: RePEc:wun:journl:tje:v03:y2010:i4(12):a06

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    territorial knowledge sharing; innovation resource allocation; disruptive territorial solution; community supported agro food chains;

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy
    • F13 - International Economics - - Trade - - - Trade Policy; International Trade Organizations
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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