IDEAS home Printed from https://ideas.repec.org/p/kob/dpaper/dp2011-08.html
   My bibliography  Save this paper

Modern Retailers in Transition Economies: The Case of Vietnam

Author

Listed:
  • Masayoshi Maruyama

    (Graduate School of Business Administration, Kobe University, Japan)

  • Le Viet Trung

    (Research Institute for Economics & Business Administration (RIEB), Kobe University, Japan)

Abstract

This paper reports the findings of a study on modern domestic retailers in Vietnam. We based this study on (1) a survey of 56 firms that control almost all the modern retail format stores in Vietnam, (2) in-depth interviews with CEOs and government officials, and (3) store visits and observations which were carried out by the authors. We discuss the operation and retail renovations of local modern retailers, the structure and the background of competitors, the problems retailers face, and their prospects for future development. Our findings provide a comprehensive picture of modern retailers in Vietnam and have significant implications for policy makers, as well as for local and foreign retailers.

Suggested Citation

  • Masayoshi Maruyama & Le Viet Trung, 2011. "Modern Retailers in Transition Economies: The Case of Vietnam," Discussion Paper Series DP2011-08, Research Institute for Economics & Business Administration, Kobe University.
    • Handle: RePEc:kob:dpaper:dp2011-08
    as

    Download full text from publisher

    File URL: https://www.rieb.kobe-u.ac.jp/academic/ra/dp/English/DP2011-08.pdf
    File Function: First version, 2011
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jean-Marie Codron & Zouhair Bouhsina & Fatiha Fort & Emilie Coudel & Aurélie Puech, 2004. "Supermarkets in Low-income Mediterranean Countries: Impacts on Horticulture Systems," Development Policy Review, Overseas Development Institute, vol. 22, pages 587-602, September.
    2. Liesbeth Dries & Thomas Reardon & Johan F. M. Swinnen, 2004. "The Rapid Rise of Supermarkets in Central and Eastern Europe: Implications for the Agrifood Sector and Rural Development," Development Policy Review, Overseas Development Institute, vol. 22, pages 525-556, September.
    3. Walter Belik & Roseli Rocha dos Santos, 2002. "Regional Market Strategies of Supermarkets and Food Processors in Extended MERCOSUR," Development Policy Review, Overseas Development Institute, vol. 20(4), pages 515-528, September.
    4. Jean-Joseph Cadilhon & Paule Moustier & Nigel D. Poole & Phan Thi Giac Tam & Andrew P. Fearne, 2006. "Traditional vs. Modern Food Systems? Insights from Vegetable Supply Chains to Ho Chi Minh City (Vietnam)," Development Policy Review, Overseas Development Institute, vol. 24(1), pages 31-49, January.
    5. Melanie Beresford & Dang Phong, 2000. "Economic Transition in Vietnam," Books, Edward Elgar Publishing, number 2291.
    6. D'Haese, Marijke & Van Huylenbroeck, Guido, 2005. "The rise of supermarkets and changing expenditure patterns of poor rural households case study in the Transkei area, South Africa," Food Policy, Elsevier, vol. 30(1), pages 97-113, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dev Narayan Sarkar & Kaushik Kundu & Himadri Roy Chaudhuri, 2016. "Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 176-193, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Asfaw, Abay, 2007. "Supermarket purchases and the dietary patterns of households in Guatemala:," IFPRI discussion papers 696, International Food Policy Research Institute (IFPRI).
    2. Figui, Muriel & Moustier, Paule, 2009. "Market appeal in an emerging economy: Supermarkets and poor consumers in Vietnam," Food Policy, Elsevier, vol. 34(2), pages 210-217, April.
    3. Komendrovskaya, Irina & Bobojonov, Ihtiyor & Glauben, Thomas, 2015. "Retail Sector Transformation in Russia," 55th Annual Conference, Giessen, Germany, September 23-25, 2015 209253, German Association of Agricultural Economists (GEWISOLA).
    4. Alboiu, Cornelia, 2012. "Governance and Contractual Structure in the Vegetable Supply Chain in Romania," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(4), pages 68-82, December.
    5. Johan F.M. Swinnen & Anneleen Vandeplas, 2010. "Market power and rents in global supply chains," Agricultural Economics, International Association of Agricultural Economists, vol. 41(s1), pages 109-120, November.
    6. van Berkum, Siemen, 2005. "Is the Turkish Agri-Food Sector Ready for EU Entry?," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24626, European Association of Agricultural Economists.
    7. Thomas Reardon & Peter Timmer & Julio Berdegue, 2004. "The Rapid Rise of Supermarkets in Developing Countries: Induced Organizational, Institutional, and Technological Change in Agrifood Systems," The Electronic Journal of Agricultural and Development Economics, Food and Agriculture Organization of the United Nations, vol. 1(2), pages 168-183.
    8. Gorton, Matthew & Sauer, Johannes & Supatpongkul, Pajaree, 2009. "Investigating Thai Shopping Behaviour: Wet-Markets, Supermarkets and Food Quality," 83rd Annual Conference, March 30 - April 1, 2009, Dublin, Ireland 51054, Agricultural Economics Society.
    9. Rachel A. Bahn & Gumataw K. Abebe, 2020. "Food retail expansion patterns in Sub‐Saharan Africa and the Middle East and North Africa: Institutional and regional perspectives," Agribusiness, John Wiley & Sons, Ltd., vol. 36(3), pages 453-481, June.
    10. Bart Minten, 2008. "The Food Retail Revolution in Poor Countries: Is It Coming or Is It Over?," Economic Development and Cultural Change, University of Chicago Press, vol. 56(4), pages 767-789, July.
    11. Dries, Liesbeth & Germenji, Etleva & Noev, Nivelin & Swinnen, Johan F.M., 2009. "Farmers, Vertical Coordination, and the Restructuring of Dairy Supply Chains in Central and Eastern Europe," World Development, Elsevier, vol. 37(11), pages 1742-1758, November.
    12. World Bank, 2005. "The Dynamics of Vertical Coordination in Agrifood Chains in Eastern Europe and Central Asia : Implications for Policy and World Bank Operations," World Bank Publications - Reports 8806, The World Bank Group.
    13. Lemeilleur, Sylvaine & Codron, Jean-Marie, 2011. "Marketing cooperative vs. commission agent: The Turkish dilemma on the modern fresh fruit and vegetable market," Food Policy, Elsevier, vol. 36(2), pages 272-279, April.
    14. Francesconi, Gian Nicola & Heerink, Nico & D'Haese, Marijke, 2010. "Evolution and challenges of dairy supply chains: Evidence from supermarkets, industries and consumers in Ethiopia," Food Policy, Elsevier, vol. 35(1), pages 60-68, February.
    15. Minten, Bart, 2007. "The food retail revolution in poor countries: Is it coming or is it over? Evidence from Madagascar," IFPRI discussion papers 719, International Food Policy Research Institute (IFPRI).
    16. Tandon, Sharad & Landes, Maurice R. & Woolverton, Andrea, 2011. "The Expansion of Modern Grocery Retailing and Trade in Developing Countries," Economic Research Report 262237, United States Department of Agriculture, Economic Research Service.
    17. Abay Asfaw, 2011. "Does consumption of processed foods explain disparities in the body weight of individuals? The case of Guatemala," Health Economics, John Wiley & Sons, Ltd., vol. 20(2), pages 184-195, February.
    18. Nam Hoang Vu & Tuan Anh Bui & Tram Bao Hoang & Hanh My Pham, 2022. "Information technology adoption and integration into global value chains: Evidence from small‐ and medium‐sized enterprises in Vietnam," Journal of International Development, John Wiley & Sons, Ltd., vol. 34(2), pages 259-286, March.
    19. Gorton, Matthew & Torok, Aron & Tregear, Angela, 2014. "The Impact of EU Agri-food Quality Policy in the New Member States: A Case Study of the Makó Onion PDO," 142nd Seminar, May 29-30, 2014, Budapest, Hungary 169085, European Association of Agricultural Economists.
    20. Johan F. M. Swinnen & Miet Maertens, 2007. "Globalization, privatization, and vertical coordination in food value chains in developing and transition countries," Agricultural Economics, International Association of Agricultural Economists, vol. 37(s1), pages 89-102, December.

    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kob:dpaper:dp2011-08. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Office of Promoting Research Collaboration, Research Institute for Economics & Business Administration, Kobe University (email available below). General contact details of provider: https://edirc.repec.org/data/rikobjp.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.