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Regional Market Strategies of Supermarkets and Food Processors in Extended MERCOSUR

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  • Walter Belik
  • Roseli Rocha dos Santos

Abstract

This article examines regional actions among supermarket chains and food manufacturers (second–stage processors) in the extended MERCOSUR. It highlights the emergence of ‘regional multinationals’ operating in this market, which compete and sometimes co–operate with ‘global multinationals’. The harmonisation of customs regimes, the reduction of trade barriers such as tariffs and quotas, and the deregulation of foreign direct investment, have allowed multinationals — regional or global — to step up their regional activities. They increasingly undertake regional marketing strategies, are increasing their investment in the region’s markets, and are causing new regional procurement systems to emerge.

Suggested Citation

  • Walter Belik & Roseli Rocha dos Santos, 2002. "Regional Market Strategies of Supermarkets and Food Processors in Extended MERCOSUR," Development Policy Review, Overseas Development Institute, vol. 20(4), pages 515-528, September.
    • Handle: RePEc:bla:devpol:v:20:y:2002:i:4:p:515-528
    DOI: 10.1111/1467-7679.00187
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    Cited by:

    1. Sandrey, Ron & Matlanyane, Adelaide & Maleleka, David, 2006. "Trade Liberalisation: What exactly does it mean for Lesotho?," Conference papers 331462, Purdue University, Center for Global Trade Analysis, Global Trade Analysis Project.
    2. Roe, Terry L. & Shane, Mathew & Somwaru, Agapi, 2005. "The Rapid Expansion of the Modern Retail Food Marketing in Emerging Market Economies: Implications to Foreign Trade and Structural Change in Agriculture," 2005 Annual meeting, July 24-27, Providence, RI 19112, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Tandon, Sharad & Landes, Maurice R. & Woolverton, Andrea, 2011. "The Expansion of Modern Grocery Retailing and Trade in Developing Countries," Economic Research Report 262237, United States Department of Agriculture, Economic Research Service.
    4. Masayoshi Maruyama & Le Viet Trung, 2011. "Modern Retailers in Transition Economies: The Case of Vietnam," Discussion Paper Series DP2011-08, Research Institute for Economics & Business Administration, Kobe University.
    5. John Wilkinson, 2004. "The Food Processing Industry, Globalization and Developing Countries," The Electronic Journal of Agricultural and Development Economics, Food and Agriculture Organization of the United Nations, vol. 1(2), pages 184-201.
    6. Asfaw, Abay, 2007. "Supermarket purchases and the dietary patterns of households in Guatemala:," IFPRI discussion papers 696, International Food Policy Research Institute (IFPRI).

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