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The marketer-a complex specialist, a man of concept, decision and action


  • Nicolae Al. Pop

    () (Academy of Economic Studies, Bucharest)

  • Anca-Daniela Vl?doi

    () (Academy of Economic Studies, Bucharest)


Over the last fifty years, the theory and practice of contemporary marketing have been influenced by the focus of its applicative approach over a major landmark of the business world. A short characterization of its different orientations, from consumer oriented marketing to holistic marketing, can only lead to the conclusion regarding the formative complexity of the specialist working in this field. The profile of this specialist is to be understood in such a manner as to have a competitive response, based on the decisions he/she must make, in random and undetermined decisional circumstances. His/her inclusion in lucrative activities, the level of financial motivation and the requests to be confronted with are analyzed in the context of the working force market in Romania. The formative role played by the upper echelon of the Romanian school over future marketers is also emphasized.

Suggested Citation

  • Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009. "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 9-20, February.
  • Handle: RePEc:aes:amfeco:v:11:y:2009:i:25:p:9-20

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    References listed on IDEAS

    1. Nicolae Al. POP, 2008. "Romanian academic marketing. Present and perspectives," Management & Marketing, Economic Publishing House, vol. 3(2), Summer.
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    Cited by:

    1. Mirela Ionela Aceleanu, 2016. "Sustainability and Competitiveness of Romanian Farms through Organic Agriculture," Sustainability, MDPI, Open Access Journal, vol. 8(3), pages 1-19, March.
    2. Pop Nicolae Alexandru & Mihoc Florin & Fotea Ioan Stefan, 2010. "Relationship Marketing Research Tailored To Support Sales Management. Case Study: An International Express Logistics Company In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 755-760, July.
    3. Ioan Plăiaş & Ciprian-Marcel Pop & Raluca Băbuţ & Dan Cristian Dabija, 2011. "Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 448-463, June.
    4. Adriana Grigorescu, & Alina Elena Blalia,, 2010. "Romanian Public Marketing in Terms of Necessity,Collaboration and Mix," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1049-1054, May.
    5. repec:gam:jsusta:v:8:y:2016:i:3:p:245:d:65210 is not listed on IDEAS

    More about this item


    holistic marketing; marketer; key account manager; Romanian academics marketing;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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