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Romanian academic marketing. Present and perspectives

Author

Listed:
  • Nicolae Al. POP

    (Academy of Economic Studies, Bucharest)

Abstract

This study examines the evolution of the marketing topics in the academic curriculum of the Romanian universities. It is a historical insight into the now well developed field of study: Marketing. In the same time it is a tribute to our professors and researchers who devoted their efforts in developing a new and powerful academic domain.

Suggested Citation

  • Nicolae Al. POP, 2008. "Romanian academic marketing. Present and perspectives," Management & Marketing, Economic Publishing House, vol. 3(2), Summer.
  • Handle: RePEc:eph:journl:v:3:y:2008:i:2:n:5
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    File URL: http://www.managementmarketing.ro/pdf/articole/102.pdf
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    Cited by:

    1. Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009. "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 9-20, February.
    2. Pop Nicolae Al. & Todor Mihai-Dan & Partenie Cristina-Veronica, 2015. "The Marketing Mentality Within The Organization - A Comparative Study Between Companies And Non-Profit Organizations In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1260-1268, July.
    3. Nicolae Al. Pop & Dan-Cristian Dabija & Ana Maria Iorga, 2014. "Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-26, February.

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