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Sustainability and Competitiveness of Romanian Farms through Organic Agriculture

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  • Mirela Ionela Aceleanu

    (Department of Economics and Economic Policy, Faculty of Theoretical and Applied Economics, The Bucharest University of Economic Studies, Romana Square, No.6, 010374 Bucharest, Romania)

Abstract

Currently, the development of any sector involves respecting the principles of sustainability, which means economic, social and environmental development. Moreover, organic farming is a very important field for ensuring sustainable development. Romania has great potential for the development of organic agriculture, especially due to the large number of available farmland and reduced use of fertilizers and other chemicals. However, the development of organic farming in Romania is in an early stage, due to the numerous problems that Romanian agriculture is still facing. Concern for the environment should be reflected at the level of production processes and consumption. As market demand influences and stimulates production, we can ask the question to what extent stimulating the consumption of organic products through green marketing can boost organic agriculture development and competitiveness of Romanian farms. Using several methods of research, such as analysis, synthesis, comparison, statistical methods and by calling on studies, reports and data series on organic farming in the EU and Romania, this paper highlights Romania's position in terms of the level of development of organic agriculture and recommends several ways to improve the outcomes obtained by Romania in the field. Moreover, based on regression equations, the trend of convergence of Romanian organic agriculture development in relation to the EU countries is analysed. The paper demonstrates that one of the measures that can be taken by Romanian farms is green marketing strategy development that can stimulate both consumption and production of organic products. Therefore, with increasing interest in the development of organic agriculture in Romania, green marketing can play an increasingly important role in promoting the benefits of consuming organic products, thus contributing to business development of organic products as well as to the development of Romanian agriculture. Promoting organic agriculture through the use of green marketing techniques is useful for improving human, environmental and economic health, in the context of sustainable development.

Suggested Citation

  • Mirela Ionela Aceleanu, 2016. "Sustainability and Competitiveness of Romanian Farms through Organic Agriculture," Sustainability, MDPI, vol. 8(3), pages 1-19, March.
    • Handle: RePEc:gam:jsusta:v:8:y:2016:i:3:p:245-:d:65210
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    References listed on IDEAS

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    Cited by:

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    7. Mihai Stoica, 2021. "Green Marketing Communication Strategies: An Integrative Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 388-396, July.
    8. Yuriy Danko & Olena Nifatova, 2022. "Agro-sphere determinants of green branding: eco-consumption, loyalty, and price premium," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-9, December.
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    10. Ionuț-Adrian Drăguleasa & Amalia Niță & Mirela Mazilu & Gheorghe Curcan, 2023. "Spatio-Temporal Distribution and Trends of Major Agricultural Crops in Romania Using Interactive Geographic Information System Mapping," Sustainability, MDPI, vol. 15(20), pages 1-25, October.
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    13. Ivana Kravčáková Vozárová & Roman Vavrek & Peter Adamišin & Rastislav Kotulič, 2023. "Composite Analysis of Competitiveness: Case Study of Companies Working the Soil in the Slovak Republic," Agriculture, MDPI, vol. 13(3), pages 1-15, March.
    14. Olga M. Moreno-Pérez & Amparo Blázquez-Soriano, 2023. "What future for organic farming? Foresight for a smallholder Mediterranean agricultural system," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 11(1), pages 1-24, December.
    15. Casolani, Nicola & Nissi, Eugenia & Giampaolo, Antonio & Liberatore, Lolita, 2021. "Evaluating the effects of European support measures for Italian organic farms," Land Use Policy, Elsevier, vol. 102(C).
    16. Ivana Kravčáková Vozárová & Rastislav Kotulič & Roman Vavrek, 2020. "Assessing Impacts of CAP Subsidies on Financial Performance of Enterprises in Slovak Republic," Sustainability, MDPI, vol. 12(3), pages 1-18, January.
    17. Hongyu Wang & Apurbo Sarkar & Lu Qian, 2021. "Evaluations of the Roles of Organizational Support, Organizational Norms and Organizational Learning for Adopting Environmentally Friendly Technologies: A Case of Kiwifruit Farmers’ Cooperatives of Me," Land, MDPI, vol. 10(3), pages 1-23, March.
    18. Juan Torres & Diego L. Valera & Luis J. Belmonte & Carlos Herrero-Sánchez, 2016. "Economic and Social Sustainability through Organic Agriculture: Study of the Restructuring of the Citrus Sector in the “ Bajo Andarax ” District (Spain)," Sustainability, MDPI, vol. 8(9), pages 1-14, September.
    19. Concetta Cardillo & Antonella Di Fonzo & Claudio Liberati, 2023. "The Farm’s Orientation towards Sustainability: An Assessment Using FADN Data in Italy," Land, MDPI, vol. 12(2), pages 1-22, January.
    20. Hua Guo & Fan Gu & Yanling Peng & Xin Deng & Lili Guo, 2022. "Does Digital Inclusive Finance Effectively Promote Agricultural Green Development?—A Case Study of China," IJERPH, MDPI, vol. 19(12), pages 1-17, June.
    21. Qifan Hu & Bing Xu, 2019. "Differential Game Analysis of Optimal Strategies and Cooperation in Omni-Channel Organic Agricultural Supply Chain," Sustainability, MDPI, vol. 11(3), pages 1-34, February.
    22. Solomon Eghosa Uhunamure & Zongho Kom & Karabo Shale & Nthaduleni Samuel Nethengwe & Jacobus Steyn, 2021. "Perceptions of Smallholder Farmers towards Organic Farming in South Africa," Agriculture, MDPI, vol. 11(11), pages 1-17, November.

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