Hypertargeting, Limited Attention, and Privacy: Implications for Marketing and Campaigning
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Cited by:
- Hunt Allcott & Richard L. Sweeney, 2017. "The Role of Sales Agents in Information Disclosure: Evidence from a Field Experiment," Management Science, INFORMS, vol. 63(1), pages 21-39, January.
- Archishman Chakraborty & Rick Harbaugh, 2014.
"Persuasive Puffery,"
Marketing Science, INFORMS, vol. 33(3), pages 382-400, May.
- Archishman Chakraborty & Rick Harbaugh, 2012. "Persuasive Puffery," Working Papers 2012-05, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
- Anja Prummer, 2016.
"Spatial Advertisement in Political Campaigns,"
Working Papers
805, Queen Mary University of London, School of Economics and Finance.
- Anja Prummer, 2016. "Spatial Advertisement in Political Campaigns," Working Papers 805, Queen Mary University of London, School of Economics and Finance.
- Prummer, Anja, 2020. "Micro-targeting and polarization," Journal of Public Economics, Elsevier, vol. 188(C).
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More about this item
Keywords
hypertargeting; selective disclosure; limited attention; consumer privacy regulation; personalized pricing; competition. jel classi?fication: d83 (search; learning; information and knowledge; communication; belief); m31 (marketing); m38 (government policy and regulation).;All these keywords.
JEL classification:
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CDM-2013-05-24 (Collective Decision-Making)
- NEP-COM-2013-05-24 (Industrial Competition)
- NEP-CTA-2013-05-24 (Contract Theory & Applications)
- NEP-ICT-2013-05-24 (Information & Communication Technologies)
- NEP-MKT-2013-05-24 (Marketing)
- NEP-POL-2013-05-24 (Positive Political Economics)
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