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Doing Business in Emerging Market: Successful Strategies


  • Manuela EPURE

    () (Spiru Haret University)

  • Aurelian A. BONDREA

    () (Spiru Haret University)


Doing business today become a very challenging endeavour, drivers such as globalization, technological changes, economic crisis, just mention a few are changing the competitive game. Successful firms, appear to be those that demonstrate a real capacity to compete 'differently' and especially to innovate in their business models. Emerging markets are seen now as a unique environment which requires a systematic approach, in developing novel business models and strategies. Going global is one thing but targeting emerging economies is quite a different story. It is a real need to develop strategies for doing business in emerging markets that are completely different from those used in their home country. The successful companies customize their strategy implementation to fit the nation’s institutional context. Adapting constantly their strategies seems to be the best way to cope with unexpected market developments.

Suggested Citation

  • Manuela EPURE & Aurelian A. BONDREA, 2016. "Doing Business in Emerging Market: Successful Strategies," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 3(1), pages 31-36, October.
  • Handle: RePEc:icb:wpaper:v:3:y:2016:i:1:31-36

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    References listed on IDEAS

    1. Atkeson, Andrew, 1991. "International Lending with Moral Hazard and Risk of Repudiation," Econometrica, Econometric Society, vol. 59(4), pages 1069-1089, July.
    2. Klaus E Meyer, 2001. "Institutions, Transaction Costs, and Entry Mode Choice in Eastern Europe," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(2), pages 357-367, June.
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    More about this item


    emerging markets; business strategy; business model; globalization; competitiveness.;

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • F61 - International Economics - - Economic Impacts of Globalization - - - Microeconomic Impacts


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