IDEAS home Printed from https://ideas.repec.org/a/url/upravl/v14y2023i1p74-85.html

Internal green marketing and ship employees' behaviour: The mediating role of motivation and attitude

Author

Listed:
  • Ali Tehci

    (Ordu University, Ordu, Turkey)

  • Nihan Senbursa

    (Ordu University, Ordu, Turkey)

Abstract

Today’s problems, such as pollution and scarcity of resources, require the awareness of internal customers and corporate sensitivity to environmental issues before external customers. Therefore, the study examines the relationship between internal green marketing and employees’ green motivation, attitude, and behaviour. The methodological basis includes the concept of social learning theory stating that behavioural patterns are adopted with the use of role models. The research methods are quantitative and sociometric analysis. The research data were obtained by survey method to 282 participants randomly selected among the ship employees of a maritime company in Turkey. Reliability and validity analysis were applied to the variables. The relationships between the variables were tested with the structural equation model. As a result, it was determined that internal green marketing significantly positively affected the employees’ motivation. It was concluded that motivation has a significant positive impact on attitude, and it has a positive effect on behaviour. In addition, it was found that motivation and attitude have a full mediating effect in this relationship

Suggested Citation

  • Ali Tehci & Nihan Senbursa, 2023. "Internal green marketing and ship employees' behaviour: The mediating role of motivation and attitude," Upravlenets, Ural State University of Economics, vol. 14(1), pages 74-85, March.
    • Handle: RePEc:url:upravl:v:14:y:2023:i:1:p:74-85
    DOI: 10.29141/2218-5003-2023-14-1-6
    as

    Download full text from publisher

    File URL: https://upravlenets.usue.ru/images/101/6.pdf
    Download Restriction: no
    File URL: https://upravlenets.usue.ru/en/component/content/article/1229
    Download Restriction: no
    File URL: https://libkey.io/10.29141/2218-5003-2023-14-1-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Papadas, Karolos-Konstantinos & Avlonitis, George J. & Carrigan, Marylyn & Piha, Lamprini, 2019. "The interplay of strategic and internal green marketing orientation on competitive advantage," Journal of Business Research, Elsevier, vol. 104(C), pages 632-643.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kusa, Rafał & Suder, Marcin & Duda, Joanna, 2023. "Impact of greening on performance in the hospitality industry: Moderating effect of flexibility and inter-organizational cooperation," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    2. Eloy Gil-Cordero & Juan Pedro Cabrera-Sánchez & Ignacio Cepeda-Carrión & Jaime Ortega-Gutierrez, 2021. "Measuring Behavioural Intention through the Use of Greenwashing: A Study of the Mediating Effects and Variables Involved," Sustainability, MDPI, vol. 13(12), pages 1-12, June.
    3. Yuan Wu & Jin Zhang & Shoulin Liu & Lianrui Ma, 2022. "Does Government-Led Publicity Enhance Corporate Green Behavior? Empirical Evidence from Green Xuanguan in China," Sustainability, MDPI, vol. 14(6), pages 1-32, March.
    4. Heredia Pérez, Jorge A. & Geldes, Cristian & Kunc, Martin H. & Flores, Alejandro, 2023. "The effect of local institutions on the competitive strategies of exporters. The case of emerging economies in Latin America," Journal of Business Research, Elsevier, vol. 169(C).
    5. Riza Casidy & Denni Arli & Lay Peng Tan, 2024. "The Influence of Religious Identification on Strategic Green Marketing Orientation," Journal of Business Ethics, Springer, vol. 195(1), pages 215-231, November.
    6. Azeem, Muhammad & Ahmed, Munir & Haider, Sajid & Sajjad, Muhammad, 2021. "Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation," Technology in Society, Elsevier, vol. 66(C).
    7. Tan, Lay Peng & Casidy, Riza & Arli, Denni, 2025. "Drivers of strategic green marketing orientation: An SME owner-manager perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
    8. Jui-Che Tu & Yang Cui & Lixia Liu & Chun Yang, 2024. "Perceived Greenwashing and Its Impact on the Green Image of Brands," Sustainability, MDPI, vol. 16(20), pages 1-18, October.
    9. Sikandar Ali Qalati & Faiza Siddiqui & Qinqin Wu, 2024. "The effect of environmental ethics and spiritual orientation on firms’ outcomes: the role of senior management orientation and stakeholder pressure," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    10. Hellen Dell F & Gabriele H & Dwork Sy, 2024. "Strategic and Growth Orientation to Improve Performance of B2B SMEs in Emerging Markets," Journal Economic Business Innovation, PT. Inovasi Analisis Data, vol. 1(3), pages 301-320.
    11. Yue, Shuai & Anderson, Hamish D. & Liao, Jing, 2025. "Who does not advance loses ground: Green investment as a strategic response by small and medium-sized enterprises to economic policy uncertainty," Energy Economics, Elsevier, vol. 148(C).
    12. Youtang Zhang & Hagos Mesfin Berhe, 2022. "The Impact of Green Investment and Green Marketing on Business Performance: The Mediation Role of Corporate Social Responsibility in Ethiopia’s Chinese Textile Companies," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
    13. Fangfang Zhao & Tae-Won Kang & Mingu Kang, 2022. "Linking Intellectual Leadership Practices to Sustainability Outcomes: Moderated Mediation Effect of Employees’ Multifunctionality," Sustainability, MDPI, vol. 14(7), pages 1-13, March.
    14. Jeong-Eun Park & Eungoo Kang, 2022. "The Mediating Role of Eco-Friendly Artwork for Urban Hotels to Attract Environmental Educated Consumers," Sustainability, MDPI, vol. 14(7), pages 1-19, March.
    15. Juan Martín-Miguel & Camio Prado-Román & Gabriel Cachón-Rodríguez & Lilliana L. Avendaño-Miranda, 2020. "Determinants of Reputation at Private Graduate Online Schools," Sustainability, MDPI, vol. 12(22), pages 1-18, November.
    16. Ahmad Fadavi & Fariborz Jolai & Ata Allah Taleizadeh, 2022. "Green product design in a supply chain with considering marketing under competition and coordination," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(10), pages 11721-11759, October.
    17. Edyta Bombiak, 2022. "Green Intellectual Capital as a Support for Corporate Environmental Development—Polish Company Experience," Energies, MDPI, vol. 15(9), pages 1-18, April.
    18. Md. Nekmahmud & Maria Fekete-Farkas, 2020. "Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation," Sustainability, MDPI, vol. 12(19), pages 1-31, September.
    19. Zhen Zhang, 2024. "Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-16, December.
    20. Fazal Ur Rehman & Mohammed Ibrahim Gariba & Solomon Gyamfi & Samuel Amponsah Odei, 2026. "Green marketing, BMI, and government support in SDGs achievement: evidence from energy sector," Future Business Journal, Springer, vol. 12(1), pages 1-25, December.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:url:upravl:v:14:y:2023:i:1:p:74-85. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Victor Blaginin (email available below). General contact details of provider: https://edirc.repec.org/data/usueeru.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.