Assessment of Adequacy of Product Appearance Attributes to the Design Objective
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References listed on IDEAS
- Jan R. Landwehr & Aparna A. Labroo & Andreas Herrmann, 2011. "Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts," Marketing Science, INFORMS, vol. 30(3), pages 416-429, 05-06.
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More about this item
Keywords
design assessment; evaluation method; product appearance; product aesthetics.;All these keywords.
JEL classification:
- L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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