Impacts of economic crises on e-commerce in Czech Republic
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DOI: 10.9770/jesi.2024.11.4(12)
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References listed on IDEAS
- Drew, Stephen, 2003. "Strategic Uses of E-Commerce by SMEs in the East of England," European Management Journal, Elsevier, vol. 21(1), pages 79-88, February.
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More about this item
Keywords
digital marketing; advertising campaign; online marketing; e-shop; small and medium enterprises; Meta marketing;All these keywords.
JEL classification:
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- R32 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - Other Spatial Production and Pricing Analysis
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