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Attitudes Of The Consumers Regarding The Processing And Employment Of Their Personal Data

Author

Listed:
  • Veghes Calin
  • Pantea Carmen
  • Balan Diana
  • Rusescu Marius

Abstract

The concept of privacy, seen in connection with the consumer's private space, and defined in terms of the specific personal data has gained an increasing importance, as a result of the organizations’ extended attempts, within their marketing efforts, to capture, process and use the consumers’ personal data. Paper explores the attitudes of the consumers regarding their personal data in terms of their disclosure, previous agreement consumers should grant to the companies or public institutions (authorities) processing them, employment, registration and processing by the companies, and buying products and/or services as a result of a direct approach.

Suggested Citation

  • Veghes Calin & Pantea Carmen & Balan Diana & Rusescu Marius, 2010. "Attitudes Of The Consumers Regarding The Processing And Employment Of Their Personal Data," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 797-802, July.
    • Handle: RePEc:ora:journl:v:1:y:2010:i:1:p:797-802
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    File URL: http://anale.steconomiceuoradea.ro/volume/2010/n1/126.pdf
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    References listed on IDEAS

    as
    1. Langenderfer, Jeff & Cook, Don Lloyd, 2004. "Oh, what a tangled web we weave: The state of privacy protection in the information economy and recommendations for governance," Journal of Business Research, Elsevier, vol. 57(7), pages 734-747, July.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Privacy; consumer private space; personal data;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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