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Community-based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments: Case study – Controlling Air Pollution in Romania

Author

Listed:
  • Matei, Ani
  • Dogaru, Tatiana-Camelia

Abstract

The major macroeconomic changes occurred in the last years at global level represent real challenges for contemporary governments which had to rethink their public policies for getting a real impact on citizens’ behaviour. In this paper, we explore the instruments promoted by social marketing, especially the communitybased social marketing, and the goal is to analyze its potential to foster the behaviour change. The analysis reside in the investigation the capability of Romanian public authorities to use community – based social marketing in order to supplement the traditional instruments used to influence the citizens’ behaviour relate to atmospheric protection, in particular, to control the air pollution.

Suggested Citation

  • Matei, Ani & Dogaru, Tatiana-Camelia, 2012. "Community-based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments: Case study – Controlling Air Pollution in Romania," MPRA Paper 53701, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:53701
    as

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    File URL: https://mpra.ub.uni-muenchen.de/53701/1/MPRA_paper_53701.pdf
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    References listed on IDEAS

    as
    1. Amanda L. Kennedy, 2010. "Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation," Sustainability, MDPI, vol. 2(4), pages 1-23, April.
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    More about this item

    Keywords

    social marketing; public policies; community - based social marketing; air pollution control;
    All these keywords.

    JEL classification:

    • J78 - Labor and Demographic Economics - - Labor Discrimination - - - Public Policy (including comparable worth)
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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