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Marketing Of The Bread Department Of The Local Retail Network

Author

Listed:
  • Antineskul Ekaterina A.

    (Perm State University)

  • Yasireva Anna A.

    (Perm State University)

  • Spitsyna Elizaveta

    (Perm State University)

Abstract

The purpose of the study was to test the hypothesis that the promotion of the bread department of a local trading network is capable of generating traffic. As the object of research, ten bread departments of the local trading network of Perm were taken. The developed measures to stimulate the sales of the bread department in the local trade network produced good results in the subsequent work of the store and increased the client-oriented nature of the department. Thus, according to the results of the studies, the hypothesis was confirmed

Suggested Citation

  • Antineskul Ekaterina A. & Yasireva Anna A. & Spitsyna Elizaveta, 2018. "Marketing Of The Bread Department Of The Local Retail Network," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
    • Handle: RePEc:mmb:journl:articl_v1_2_18
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    File URL: http://www.marketing-mba.ru/article/v1_18/Antineskul.pdf
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    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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