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Internal Communication Marketing Role Within Organization

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  • Gheorghe Ciobota

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Abstract

In terms of marketing communication, this is a relatively new concept which evolved mostly in the last two decades of the twentieth century. The changes that have occurred lately in the world, both economically and socially, politically or culturally, made the need for communication to be very important for a modern organization. In this way, the basic component of marketing, communication, has a greater importance within organizations through its relationship being built with employees, customers, suppliers, distributors or other audiences.

Suggested Citation

  • Gheorghe Ciobota, 2016. "Internal Communication Marketing Role Within Organization," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 8(2), pages 59-62, June.
  • Handle: RePEc:khe:journl:v:8:y:2016:i:2:p:59-62
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    More about this item

    Keywords

    Marketing communication; internal marketing; relational marketing;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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