IDEAS home Printed from https://ideas.repec.org/a/pts/journl/y2016i1p49-59.html
   My bibliography  Save this article

The Label - An Essential Tool For Keeping The Consumer Informed And For Promoting Products In The Economic Area

Author

Listed:
  • Victoria-Mihaela BRINZEA

    () (University of Pitesti, Faculty of Economics, Romania)

  • Olimpia Elena Mihaela OANCEA

    () (University of Pitesti, Faculty of Economics, Romania)

Abstract

The lifestyle and the technology evolution have significantly changed the consumers’ expectations and behaviors for the alimentary products. Paying more attention to health and welfare, consumers are looking for healthy products, which induces a special sensitivity to all information on the packaging and to the guarantees offered by the presence of official signs of quality. The quality of the product itself is undoubtedly the key to success, but before arriving there, the consumer must be convinced that the product should be bought from all the others that are available in the same category, moment at which the visual appearance of the product must fulfill his role. Deepening the analysis, we can say that although the shape, color, packaging originality are particularly important points, finally, the element that will really make the difference for consumers, today, is the label and the containing information.

Suggested Citation

  • Victoria-Mihaela BRINZEA & Olimpia Elena Mihaela OANCEA, 2016. "The Label - An Essential Tool For Keeping The Consumer Informed And For Promoting Products In The Economic Area," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 15(1), pages 49-59.
  • Handle: RePEc:pts:journl:y:2016:i:1:p:49-59
    as

    Download full text from publisher

    File URL: http://economic.upit.ro/repec/pdf/2016_1_5.pdf
    Download Restriction: no

    More about this item

    Keywords

    Label; Branding; Advertising; Nutrition information; Design.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pts:journl:y:2016:i:1:p:49-59. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Logica Banica). General contact details of provider: http://edirc.repec.org/data/fepitro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.