The Importance of Taste for Food Demand and the Experienced Taste Effect of Healthy Labels - An experiment on potato chips and bread
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- Thunström, Linda & Nordström, Jonas, 2014. "The Importance of Taste for Food Demand and the Experienced Taste Effect of Healthy Labels – An Experiment on Potato Chips and Bread," Working Papers 2014:13, Lund University, Department of Economics.
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Keywordshealthy labeled food; non-intrinsic value; taste; Vickrey second price auction;
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
- D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
- D84 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Expectations; Speculations
- I10 - Health, Education, and Welfare - - Health - - - General
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