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Factors Influencing Consumers’ Purchase Intention toward Accommodation via Lodging Websites: Evidence from Binh Duong Province of Vietnam

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  • Dam, Duy Duc
  • Huynh, Cong Minh

Abstract

This paper empirically studies factors influencing consumers’ purchase intention toward accommodation via lodging websites and their impact magnitudes in Binh Duong province of Vietnam. The results show that Lodging information (LI), Online lodging reviews (OR), Trust with the host (HT), Website usability (WU), and Perceived privacy and security (PS) significantly have positive impacts on consumers’ purchase intention (PI) toward accommodation via lodging websites for a sample size of 400 respondents in Binh Duong province. Remarkably, OR has the strongest impact on PI, followed by WU, PS, HT, and LI. However, Perceived lodging value (PV) and Perceived lodging price (PP) have insignificant impacts on PI. The findings provide marketers and practitioners with useful information for promoting purchase intention toward accommodation via lodging websites from the perspective of consumers in an emerging economy like Vietnam.

Suggested Citation

  • Dam, Duy Duc & Huynh, Cong Minh, 2022. "Factors Influencing Consumers’ Purchase Intention toward Accommodation via Lodging Websites: Evidence from Binh Duong Province of Vietnam," MPRA Paper 113517, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:113517
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    References listed on IDEAS

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    Cited by:

    1. Phan, The Vinh & Huynh, Cong Minh, 2023. "The Effect of Logistics Services Quality on Consumer Satisfaction in Fresh Food E-Commerce: Evidence from the South of Vietnam," MPRA Paper 117627, University Library of Munich, Germany, revised 14 Jun 2023.
    2. Huynh, Cong Minh & Vo, Long Kiet, 2023. "The Effects of Dynamic Capabilities on Operational Performance: An Empirical Study from Manufacturing Enterprises in Vietnam," MPRA Paper 119170, University Library of Munich, Germany.
    3. Huynh, Cong Minh & Nguyen, Phan Kim Han, 2024. "Factors Influencing Customers’ Loyalty: An Empirical Study for the Milk Industry in Vietnam," MPRA Paper 120346, University Library of Munich, Germany.

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    More about this item

    Keywords

    Lodging website; Purchase Intentions; Perceived value; Perceived price; Lodging information; Online reviews; Trust; Perceived privacy and security.;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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