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Georgian Consumer Attitudes Towards Genetically Modified Products


  • Todua Nugzar

    () (School of Economics and Business, Ivane Javakhishvili Tbilisi State University, Georgia)

  • Gogitidze Teona

    () (Ivane Javakhishvili Tbilisi State University, Georgia)

  • Phutkaradze Jaba

    () (TBSC Consulting, Germany)


Genetically modified products (GM) have been sensitive topic in different societies. This paper looks at (GM) from one consumer group’s perspective; specifically, from the Ajara region of Georgia in February 2014. A survey of 603 consumers revealed that these respondents knew very little about genetic engineering but held a negative attitude towards GM products, expected the government to regulate both their import and production, and wanted GM to be identified as such. Even if priced lower than comparable foodstuffs, most consumers would not buy them. An empirical investigation based on analysis of variance and Pearson’s correlation coefficient demonstrated that education, income and social class were significant determinants of genetic engineering awareness among consumers, while age had no impact.

Suggested Citation

  • Todua Nugzar & Gogitidze Teona & Phutkaradze Jaba, 2015. "Georgian Consumer Attitudes Towards Genetically Modified Products," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 46(1), pages 120-133, June.
  • Handle: RePEc:vrs:ijomae:v:46:y:2015:i:1:p:120-133:n:5

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    References listed on IDEAS

    1. Buhr, Brian L. & Hayes, Dermot J. & Shogren, Jason F. & Kliebenstein, James B., 1993. "Valuing Ambiguity: The Case Of Genetically Engineered Growth Enhancers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 0(Number 2), pages 1-10, December.
    2. Yang, Tongyang & Ames, Glenn C.W. & Berning, Joshua, 2015. "Determinants of Consumer Attitudes and Purchasing Behaviors on Genetically Modified Foods in Taiwan," Journal of Food Distribution Research, Food Distribution Research Society, vol. 0(Number 1), pages 1-7, March.
    3. McCluskey, Jill J. & Grimsrud, Kristine M. & Ouchi, Hiromi & Wahl, Thomas I., 2003. "Consumer Response to Genetically Modified Food Products in Japan," Agricultural and Resource Economics Review, Cambridge University Press, vol. 32(02), pages 222-231, October.
    4. Grimsrud, Kristine M. & McCluskey, Jill J. & Loureiro, Maria L. & Wahl, Thomas I., 2002. "Consumer Attitudes Towards Genetically Modified Foods In Norway," 2002 Annual meeting, July 28-31, Long Beach, CA 19818, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    5. Carolina González & Nancy Johnson & Matin Qaim, 2009. "Consumer Acceptance of Second-Generation GM Foods: The Case of Biofortified Cassava in the North-east of Brazil," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(3), pages 604-624.
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