IDEAS home Printed from https://ideas.repec.org/a/rse/wpaper/v11y2016i1p22-31.html
   My bibliography  Save this article

Brand value impact on company economic value evaluation model

Author

Listed:
  • Cernikovaite, Migle Eleonora

    () (Mykolas Romeris University)

Abstract

Modern economy is being continuously impacted not only by the global changes, but also by the competitive environment that are altering the nature of corporate property and the origin of the factors creating added value for the company. In terms of intangible assets, brands are reflecting consumer expectations and impact the content and specifics of a company's creation of value added. The aim of the dissertation, on the basis of a theoretical analysis carried out on the impact of the brand on a company's value added, was to develop a model aimed at determining the impact of the brand on its company's economic value added and verify it empirically. The construction of a theoretical model and similar empirical studies has shown that the company's brand exposure to economic value added analysis studied in a fragmentary way. The proposed research methodology is based on qualitative (expert evaluation and multiple assessment -COPRAS methods) and quantitative (questionnaire surveys, sectorial, financial and statistical analysis company) a combination of research methods. The application of proposed brand value impact on economic value added evaluation model can be seen in various types of business investment projects; can be used as a tool for providing strategic branding and development solutions and efficient business management decision-making and evaluation in order to provide added value creation in businesses.

Suggested Citation

  • Cernikovaite, Migle Eleonora, 2016. "Brand value impact on company economic value evaluation model," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 11(1), pages 22-31, June.
  • Handle: RePEc:rse:wpaper:v:11:y:2016:i:1:p:22-31
    as

    Download full text from publisher

    File URL: http://reaser.eu/RePec/rse/wpaper/REASER11_4Cernikovaite_p22-31.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Stoyu I. Ivanov & Kenneth Leong & Janis K. Zaima, 2014. "An Empirical Examination of Negative Economic Value Added Firms," The International Journal of Business and Finance Research, The Institute for Business and Finance Research, vol. 8(1), pages 103-112.
    2. Doyle, Peter, 2000. "Valuing marketing's contribution," European Management Journal, Elsevier, vol. 18(3), pages 233-245, June.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    evaluation of the brand value; added value of the company; intangible assets.;

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rse:wpaper:v:11:y:2016:i:1:p:22-31. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Manuela Epure). General contact details of provider: http://edirc.repec.org/data/pgsaaea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.