The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com
We compare outcomes obtained by sellers who listed their home on a newly developed For-Sale-By-Owner (FSBO) web site versus those who used an agent and the Multiple Listing Service (MLS). We do not find support for the hypothesis that listing on the MLS helps sellers obtain a significantly higher sale price. Listing on the MLS shortens the time it takes to sell a house. The diffusion of the new FSBO platform was quick, with the market share stabilizing after 2 years, suggesting it managed to gain a critical mass necessary to compete with the MLS. However, the lower effectiveness of FSBO (in terms of time to sell and probability of a sale) suggests that the increasing returns to network size are not fully exploited at its current size. We discuss the welfare implications of our findings.
|Date of creation:||Sep 2007|
|Date of revision:|
|Publication status:||published as Hendel, Igal, Aviv Nevo, and François Ortalo-Magné. "The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com." American Economic Review 99, 5 (2009): 1878-1898.|
|Contact details of provider:|| Postal: |
Web page: http://www.nber.orgEmail:
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Chang-Tai Hsieh & Enrico Moretti, 2003.
"Can Free Entry Be Inefficient? Fixed Commissions and Social Waste in the Real Estate Industry,"
Journal of Political Economy,
University of Chicago Press, vol. 111(5), pages 1076-1122, October.
- Chang-Tai Hsieh & Enrico Moretti, 2002. "Can Free Entry be Inefficient? Fixed Commissions and Social Waste in the Real Estate Industry," NBER Working Papers 9208, National Bureau of Economic Research, Inc.
- François Ortalo-Magné & Antonio Merlo, 2002.
"Bargaining over Residential Real Estate: Evidence from England,"
Wisconsin-Madison CULER working papers
02-02, University of Wisconsin Center for Urban Land Economic Research.
- Merlo, Antonio & Ortalo-Magne, Francois, 2004. "Bargaining over residential real estate: evidence from England," Journal of Urban Economics, Elsevier, vol. 56(2), pages 192-216, September.
- Antonio M. Merlo & François Ortalo-Magné, 2002. "Bargaining over Residential Real Estate: Evidence from England," CESifo Working Paper Series 778, CESifo Group Munich.
- repec:rje:randje:v:37:y:2006:3:p:668-691 is not listed on IDEAS
- Angelique Augereau & Shane Greenstein & Marc Rysman, 2006. "Coordination versus differentiation in a standards war: 56K modems," RAND Journal of Economics, RAND Corporation, vol. 37(4), pages 887-909, December.
- Corts, Kenneth S. & Lederman, Mara, 2009. "Software exclusivity and the scope of indirect network effects in the U.S. home video game market," International Journal of Industrial Organization, Elsevier, vol. 27(2), pages 121-136, March.
- Coles, Melvyn G & Muthoo, Abhinay, 1998.
"Strategic Bargaining and Competitive Bidding in a Dynamic Market Equilibrium,"
Review of Economic Studies,
Wiley Blackwell, vol. 65(2), pages 235-60, April.
- Coles, Melvyn G & Muthoo, Abhinay, 1994. "Strategic Bargaining and Competitive Bidding in a Dynamic Market Equilibrium," CEPR Discussion Papers 938, C.E.P.R. Discussion Papers.
- Christopher L. House & Emre Ozdenoren, 2008.
"Durable goods and conformity,"
RAND Journal of Economics,
RAND Corporation, vol. 39(2), pages 452-468.
- Munneke, Henry J & Yavas, Abdullah, 2001. "Incentives and Performance in Real Estate Brokerage," The Journal of Real Estate Finance and Economics, Springer, vol. 22(1), pages 5-21, January.
- repec:rje:randje:v:37:y:2006:3:p:645-667 is not listed on IDEAS
- Salant, Stephen W, 1991. "For Sale by Owner: When to Use a Broker and How to Price the House," The Journal of Real Estate Finance and Economics, Springer, vol. 4(2), pages 157-73, June.
- Fudenberg, Drew & Ellison, Glenn, 2003.
"Knife-Edge or Plateau: When Do Market Models Tip?,"
3160493, Harvard University Department of Economics.
- Glenn Ellison & Drew Fudenberg, 2003. "Knife Edge of Plateau: When Do Market Models Tip?," NBER Working Papers 9528, National Bureau of Economic Research, Inc.
- Glenn Ellison & Drew Fudenberg, 2003. "Knife-Edge or Plateau: When do Market Models Tip?," Levine's Working Paper Archive 506439000000000098, David K. Levine.
- Coles, Melvyn G & Smith, Eric, 1994.
"Marketplaces and Matching,"
CEPR Discussion Papers
1048, C.E.P.R. Discussion Papers.
- Cantillon, Estelle & Yin, Pai-Ling, 2007. "How and when do markets tip? Lessons from the Battle of the Bund," Working Paper Series 0766, European Central Bank.
- Attila Ambrus & Rossella Argenziano, 2009.
"Asymmetric Networks in Two-Sided Markets,"
American Economic Journal: Microeconomics,
American Economic Association, vol. 1(1), pages 17-52, February.
- Angelique Augereau & Shane Greenstein & Marc Rysman, 2004. "Coordination vs. Differentiation in a Standards War: 56K Modems," NBER Working Papers 10334, National Bureau of Economic Research, Inc.
- Taylor, Curtis R, 1995. "The Long Side of the Market and the Short End of the Stick: Bargaining Power and Price Formation in Buyers', Sellers', and Balanced Markets," The Quarterly Journal of Economics, MIT Press, vol. 110(3), pages 837-55, August.
- Ettore Damiano & Li Hao, 2008.
Journal of the European Economic Association,
MIT Press, vol. 6(4), pages 789-818, 06.
- Yavas, Abdullah & Colwell, Peter, 1999. "Buyer Brokerage: Incentive and Efficiency Implications," The Journal of Real Estate Finance and Economics, Springer, vol. 18(3), pages 259-77, May.
- Thierry Foucault & Christine a Parlour, .
"Competition for Listings,"
GSIA Working Papers
2000-E11, Carnegie Mellon University, Tepper School of Business.
- Steven D. Levitt & Chad Syverson, 2008.
"Market Distortions When Agents Are Better Informed: The Value of Information in Real Estate Transactions,"
The Review of Economics and Statistics,
MIT Press, vol. 90(4), pages 599-611, November.
- Steven D. Levitt & Chad Syverson, 2005. "Market Distortions when Agents are Better Informed: The Value of Information in Real Estate Transactions," NBER Working Papers 11053, National Bureau of Economic Research, Inc.
- Andrew Kato & Ginger Jin, 2004.
"Dividing online and offline: A case study,"
Natural Field Experiments
00276, The Field Experiments Website.
- repec:rje:randje:v:37:y:2006:i:4:p:887-909 is not listed on IDEAS
- repec:hrv:faseco:4589709 is not listed on IDEAS
- Val E. Lambson & Grant R. McQueen & Barrett A. Slade, 2004. "Do Out-of-State Buyers Pay More for Real Estate? An Examination of Anchoring-Induced Bias and Search Costs," Real Estate Economics, American Real Estate and Urban Economics Association, vol. 32(1), pages 85-126, 03.
- B. Douglas Bernheim & Jonathan Meer, 2007. "How Much do Real Estate Brokers Add? A Case Study," Discussion Papers 06-041, Stanford Institute for Economic Policy Research.
When requesting a correction, please mention this item's handle: RePEc:nbr:nberwo:13360. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ()
If references are entirely missing, you can add them using this form.