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A nemzetközi diverzifikáció, az innováció és a teljesítmény kapcsolata az európai élelmiszer-kiskereskedelemben
[International diversification and the innovation activity and performance of leading fast-moving consumer goods retailers]

Author

Listed:
  • Agárdi, Irma
  • Berezvai, Zombor
  • Alt, Mónika-Anetta

Abstract

Kutatásunk során azt vizsgáltuk, hogy miként hat a nemzetközi diverzifikáció a nagy európai élelmiszer-kiskereskedelmi vállalatok piaci teljesítményére és innovációs tevékenységére. A világ 250 legnagyobb kiskereskedőjét tartalmazó toplista alapján az európai kiskereskedelmi vállalatok rendelkeznek a leginkább kiterjedt globális jelenléttel, ami jelentősen növeli a kiskereskedelmi tevékenységük nemzetközi diverzifikáltságát. A szakirodalom feltételezése alapján a nemzetközi diverzifikáció számos előnyt nyújt a vállalatok számára, például új erőforrásokhoz, innovációs lehetőségekhez való hozzáférést vagy a piaci kockázat csökkentését. Másodlagos források alapján paneladatbázist építettünk a 2008-2013 közötti időszakra. Elemzésünk során kimutattuk, hogy a nemzetközi diverzifikáció és a kiskereskedelmi vállalatok folyamatinnovációs tevékenysége között a kapcsolat nem lineáris. A nemzetközi diverzifikáció továbbá fordított U alakú összefüggést mutat a vállalatok nyereségességével. Végül, a marketing-, termék- és folyamatinnováció pozitív, késleltetett hatást gyakorol az élelmiszer-kiskereskedelmi vállalatok nyereségességére.* Journal of Economic Literature (JEL) kód: M31, L81.

Suggested Citation

  • Agárdi, Irma & Berezvai, Zombor & Alt, Mónika-Anetta, 2017. "A nemzetközi diverzifikáció, az innováció és a teljesítmény kapcsolata az európai élelmiszer-kiskereskedelemben [International diversification and the innovation activity and performance of leading," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 805-822.
    • Handle: RePEc:ksa:szemle:1713
    DOI: 10.18414/KSZ.2017.7-8.805
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    References listed on IDEAS

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    1. Bilicz, Dávid, 2021. "A hálózatok és a kapcsolatok szerepe az innovációban és a tudás áramlásában. Szisztematikus szakirodalmi áttekintés [The role of networks and partnerships in innovation and knowledge flow - a syste," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(6), pages 674-698.

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    More about this item

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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