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Strategic Analysis through the Combination of SWOT, AHP and TOWS (A Case Study on the Neurological Ward in the MHAT “Saint Panteleymon” – Plovdiv)

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  • Teofana Valentinova Dimitrova
  • Kiril Desev

Abstract

This study is an attempt to apply a hybrid model for a SWOT-AHP-TOWS strategic analysis. The methodology and results of a survey are presented, it was conducted with the subject – the Neurological Ward (NW) of the Multi-profile Hospital for Active Treatment “Saint Panteleymon” – Plovdiv. The combination of the methods SWOT (Strengths, Weaknesses, Opportunities, Threats) and AHP (Analytic Hierarchy Process) is infamous in the academic field, however it is weakly represented in the practice of health care management. The purpose of integrating AHP with SWOT is to reach an expert proportionality of every individual factor and the assessment of their significance. As a logical final phase of applying the SWOT-AHP, a TWOS analysis is carried out to determine the strengths, weaknesses, opportunities and threats. The strategic alternatives that were identified for the NW through the drawn up TOWS matrix may be used by the Senior Management of the Multi-profile Hospital for Active Treatment “Saint Panteleymon” – Plovdiv in the process of generating development ideas and to facilitate future decision-making.

Suggested Citation

  • Teofana Valentinova Dimitrova & Kiril Desev, 2018. "Strategic Analysis through the Combination of SWOT, AHP and TOWS (A Case Study on the Neurological Ward in the MHAT “Saint Panteleymon” – Plovdiv)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 67-90.
    • Handle: RePEc:bas:econst:y:2018:i:3:p:67-90
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    1. Joao Ferreira & Joao Leitao & Mario Raposo, 2005. "Competitive Advantages of the Beira Interior (Portugal): A TOWS Approach," Development and Comp Systems 0509022, University Library of Munich, Germany.
    2. Kurttila, Mikko & Pesonen, Mauno & Kangas, Jyrki & Kajanus, Miika, 2000. "Utilizing the analytic hierarchy process (AHP) in SWOT analysis -- a hybrid method and its application to a forest-certification case," Forest Policy and Economics, Elsevier, vol. 1(1), pages 41-52, May.
    3. Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
    4. Maw-Cherng Lin, 2016. "Competitive Strategies Applying in Cultural Museums through Tourism Industry: The Case of Taiwan Hualien," International Business Research, Canadian Center of Science and Education, vol. 9(1), pages 83-98, January.
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    1. Emel Yontar & Onur Derse, 2023. "Evaluation of sustainable energy action plan strategies with a SWOT/TWOS-based AHP/ANP approach: a case study," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(6), pages 5691-5715, June.

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    More about this item

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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