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Competitive Advantages of the Beira Interior (Portugal): A TOWS Approach


  • Joao Ferreira

    (Universidade da Beira Interior)

  • Joao Leitao

    (Universidade da Beira Interior)

  • Mario Raposo

    (Universidade da Beira Interior)


The formulation of a competitive strategy implies an extended understanding, in terms of the industrial structures, of the mains fields where the nations compete and those structures evolve. The environmental conditions of a region, and of its industries, determine both the generic strategies, and the alternative strategies, which are already implemented. One of the instruments for strategic analysis, which combines external variables and internal variables, is the TOWS Matrix. This instrument allows the analysis of the present strategies, and the relationship between the variables, and also the presentation of proposals for alternative strategies, in order to identify or to reinforce the competitive advantages of the unit of analysis. Considering as unit of analysis the region of Beira Interior (Portugal), this article aims to provide a TOWS Matrix application. Several strategic alternatives for the region are, also, presented, taking into consideration the opportunities and the forces, previously, detected, in order to assure the transition for the ideal strategic quadrant. Finally, the conclusions and the guidelines for future research are presented.

Suggested Citation

  • Joao Ferreira & Joao Leitao & Mario Raposo, 2005. "Competitive Advantages of the Beira Interior (Portugal): A TOWS Approach," Development and Comp Systems 0509022, University Library of Munich, Germany.
  • Handle: RePEc:wpa:wuwpdc:0509022
    Note: Type of Document - pdf; pages: 16

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    References listed on IDEAS

    1. Pedro carvalho & João Leitão & Andrea Silva, 2001. "Desenvolvimento Rural na Sociedade do Conhecimento," Working Papers de Gestão, Economia e Marketing (Management, Economics and Marketing Working Papers) 11/2001, Universidade da Beira Interior, Departamento de Gestão e Economia (Portugal).
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    Cited by:

    1. Teofana Valentinova Dimitrova & Kiril Desev, 2018. "Strategic Analysis through the Combination of SWOT, AHP and TOWS (A Case Study on the Neurological Ward in the MHAT “Saint Panteleymon” – Plovdiv)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 67-90.

    More about this item


    Strategy; TOWS Matrix; Entrepreneurship; Innovation.;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives


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