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Competitive Strategies Applying in Cultural Museums through Tourism Industry: The Case of Taiwan Hualien

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  • Maw-Cherng Lin

Abstract

In the competition of leisure resources and reduction of governmental budgets over the years, the way in which cultural museums survive and develop is a critical issue. Using the Hualien Hakka Cultural Museum as an example, this study conducted a literature review and analysis, and held local forums, workshops and in-depth interviews using a bottom-up model and an interactive model, in order to collect opinions from industry, government and academia. Through SWOT analysis, TOWS matrix theory and Analytic Network Process (ANP), this study identified the effective Co-opetition Strategy of cultural museums as a reference for the future operation of local Hakka cultural museums.

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  • Maw-Cherng Lin, 2016. "Competitive Strategies Applying in Cultural Museums through Tourism Industry: The Case of Taiwan Hualien," International Business Research, Canadian Center of Science and Education, vol. 9(1), pages 83-98, January.
    • Handle: RePEc:ibn:ibrjnl:v:9:y:2016:i:1:p:83-98
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    1. Maw-Cherng Lin, 2015. "Co-Opetition Strategy Model of Hakkanese Culture Relics Museums," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 5(1), pages 85-101.
    2. Heilbrun,James & Gray,Charles M., 2001. "The Economics of Art and Culture," Cambridge Books, Cambridge University Press, number 9780521637121.
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    Cited by:

    1. Teofana Valentinova Dimitrova & Kiril Desev, 2018. "Strategic Analysis through the Combination of SWOT, AHP and TOWS (A Case Study on the Neurological Ward in the MHAT “Saint Panteleymon” – Plovdiv)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 67-90.

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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