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Optimal Pricing And Grant Policies For Museums

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  • Juan Prieto-Rodriguez

    (University of Oviedo & IEF)

  • Victor Fernandez-Blanco

    (University of Oviedo)

Abstract

Considering two potential sources of income (public grants and ticket revenues),we have defined a theoretical model where the public agency is the principal and the manager of the museum is the agent. This model allows us to design the optimal contract between both sides and thus to establish the optimal values of grants, ticket prices, budget and effort applied by the manager. Furthermore, we have found a theoretical reason to explain the inelastic pricing strategy that has been found in some of the empirical research on cultural and sports economics. The main conclusion is that the optimal contract allows a Pareto optimum solution in prices that does not change if we introduce moral hazard into this relationship. This solution allows us to conclude that the public agency should regulate ticket prices in accordance with the social valuation. However, public grants and museum budgets would be affected by the existence of this problem, moving the equilibrium away from the Pareto optimum situation. In this case, even with a risk averse manager and a risk neutral public agency, grants and budgets will depend on results because higher budgets related to good results provide the main incentives to increase the manager’s level of effort. Although the focus of this paper is on museum administration, the model that we have developed can be easily generalized and applied to other institutions, such as schools, sport facilities or NGOs, which are able to raise funds directly from private (e. g. ticket revenues or membership fees) or public sources (e.g. public grants).

Suggested Citation

  • Juan Prieto-Rodriguez & Victor Fernandez-Blanco, 2003. "Optimal Pricing And Grant Policies For Museums," Public Economics 0309002, University Library of Munich, Germany.
  • Handle: RePEc:wpa:wuwppe:0309002
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    Blog mentions

    As found by EconAcademics.org, the blog aggregator for Economics research:
    1. Weekly report (Od bedaka do junaka)
      by andee in V krizi smisla tiči misel on 2011-10-08 17:00:00
    2. Vstopnine v muzeje da ali ne?
      by andee in V krizi smisla tiči misel on 2010-12-03 18:00:00

    Citations

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    Cited by:

    1. Eva Vicente & Pablo de Frutos, 2011. "Application of the travel cost method to estimate the economic value of cultural goods: Blockbuster art exhibitions," Hacienda Pública Española / Review of Public Economics, IEF, vol. 196(1), pages 37-63, january.
    2. Juan Prieto-Rodríguez & Víctor Fernández-Blanco, 2006. "Optimal pricing and grant policies for museums," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 30(3), pages 169-181, December.
    3. Muzychuk, V. & Khaunina, E., 2015. "Support Mechanisms for Museums in the Economic Crisis (the Example of Major Museums of Europe and Russia)," Journal of the New Economic Association, New Economic Association, vol. 25(1), pages 132-161.
    4. João Coelho & Carlos Santos, 2008. "The Budgeting of Portuguese Public Museums: a dynamic panel data analysis," Working Papers de Economia (Economics Working Papers) 032008, Católica Porto Business School, Universidade Católica Portuguesa.
    5. Vincent G. Munley, 2018. "A Contingent Valuation Analysis of the Galway City Museum: Welfare Estimates for Attendance in the Absence of an Admission Fee," The Economic and Social Review, Economic and Social Studies, vol. 49(4), pages 489-514.
    6. Elena GORI & Silvia FISSI, 2013. "From Cash to Accrual Accounting: A Model to Evaluate the Performance of Public Museums," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(4), pages 519-541, October.
    7. Juan Prieto-Rodríguez & Rafael Salas & Santiago Álvarez-García, "undated". "The Evolution Of Income Inequality In The European Union," Working Papers 10-02 Classification-JEL , Instituto de Estudios Fiscales.
    8. Douglas Noonan, 2007. "Fiscal pressures, institutional context, and constituents: a dynamic model of states’ arts agency appropriations," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(4), pages 293-310, December.
    9. Bruno S. Frey & Lasse Steiner, 2010. "Pay as you go: a new proposal for museum pricing," IEW - Working Papers 485, Institute for Empirical Research in Economics - University of Zurich.
    10. Frey, Bruno S. & Meier, Stephan, 2006. "The Economics of Museums," Handbook of the Economics of Art and Culture, in: V.A. Ginsburgh & D. Throsby (ed.), Handbook of the Economics of Art and Culture, edition 1, volume 1, chapter 29, pages 1017-1047, Elsevier.
    11. Roberto Cellini & Tiziana Cuccia, 2019. "Weather conditions and museum attendance: a case-study from Sicily," Climatic Change, Springer, vol. 154(3), pages 511-527, June.
    12. Roberto Cellini & Tiziana Cuccia, 2018. "How free admittance affects charged visits to museums: an analysis of the Italian case," Oxford Economic Papers, Oxford University Press, vol. 70(3), pages 680-698.

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    More about this item

    Keywords

    cultural economics; grants; public prices; museums; principal- agent model;
    All these keywords.

    JEL classification:

    • C70 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - General
    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
    • H20 - Public Economics - - Taxation, Subsidies, and Revenue - - - General
    • H42 - Public Economics - - Publicly Provided Goods - - - Publicly Provided Private Goods
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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