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Pay as you Go: A New Proposal for Museum Pricing

Author

Listed:
  • Bruno S. Frey
  • Lasse Steiner

Abstract

Museums have many different goals beyond efficiency such as social equity, financial revenue, attracting donors and gaining international, regional or local prestige. Various pricing schemes are being discussed with the aim of reaching these goals. The classical ones are entry prices and free entry. The museum club solution or exit donations allow for various additional goals. Each scheme has clear advantages and disadvantages. We propose an innovative pricing instrument: Exit prices, which are charged according to the time spent in a museum. This scheme has a number of notable advantages, in particular the better choice available to the visitors, which increases their satisfaction.

Suggested Citation

  • Bruno S. Frey & Lasse Steiner, 2010. "Pay as you Go: A New Proposal for Museum Pricing," CESifo Working Paper Series 3045, CESifo Group Munich.
    • Handle: RePEc:ces:ceswps:_3045
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    References listed on IDEAS

    as
    1. Bruno S. Frey & Paolo Pamini, 2009. "World Heritage: Where Are We? An Empirical Analysis," CREMA Working Paper Series 2009-31, Center for Research in Economics, Management and the Arts (CREMA).
    2. Volker Kirchberg, 1998. "Entrance Fees as a Subjective Barrier to Visiting Museums," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 22(1), pages 1-13, March.
    3. Bruno S. Frey & Paolo Pamini, 2009. "Making World Heritage Truly Global: The Culture Certificate Scheme," CREMA Working Paper Series 2009-13, Center for Research in Economics, Management and the Arts (CREMA).
    4. Juan Prieto-Rodríguez & Víctor Fernández-Blanco, 2006. "Optimal pricing and grant policies for museums," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 30(3), pages 169-181, December.
    5. Bruno S. Frey & Stephan Meier, 2004. "Social Comparisons and Pro-social Behavior: Testing "Conditional Cooperation" in a Field Experiment," American Economic Review, American Economic Association, vol. 94(5), pages 1717-1722, December.
    6. Victor Ginsburgh & David Throsby, 2006. "Handbook of the Eonomics of Art and Culture," ULB Institutional Repository 2013/152412, ULB -- Universite Libre de Bruxelles.
    7. Elina Lampi & Matilda Orth, 2009. "Who Visits the Museums? A Comparison between Stated Preferences and Observed Effects of Entrance Fees," Kyklos, Wiley Blackwell, vol. 62(1), pages 85-102, February.
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    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    prices; museums; culture; donations; homo oeconomicus;

    JEL classification:

    • H40 - Public Economics - - Publicly Provided Goods - - - General
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L30 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - General
    • R32 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - Other Spatial Production and Pricing Analysis
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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