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Pricing as the Key to Attracting Students to the Performing Arts

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  • Bonita Kolb

Abstract

There is a general assumption that young people do not attend arts events because ticket prices are too high. To test the validity of this assumption, a survey of students' attitudes toward attending the performing arts was conducted. The data revealed that whilst students are concerned about cost, the major barrier is the perception that arts events are boring. It was found that students will purchase tickets for arts events that are perceived as entertaining and allow socialisation. This work continues the discussion contained in the recently published paper by John W. O'Hagan on equal participation in the arts. Copyright Kluwer Academic Publishers 1997

Suggested Citation

  • Bonita Kolb, 1997. "Pricing as the Key to Attracting Students to the Performing Arts," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 21(2), pages 139-146, June.
    • Handle: RePEc:kap:jculte:v:21:y:1997:i:2:p:139-146
    DOI: 10.1023/A:1007354503158
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    Cited by:

    1. Jung, Anna & Thöne, Michael & Gerhards, Eva & Elschner, Christina & Heinemann, Friedrich & Kraus, Margit & Næss-Schmidt, Sigurd & Robert Schwager, 2009. "Evaluierung von Steuervergünstigungen. Band 2: Evaluierungsberichte (erster Teilband). Endfassung (Herbst 2009). Forschungsauftrag Projektnummer 15/07 des Bundesministeriums der Finanzen," ZEW Expertises, ZEW - Leibniz Centre for European Economic Research, number 110521.
    2. Bruno S. Frey & Lasse Steiner, 2010. "Pay as you go: a new proposal for museum pricing," IEW - Working Papers 485, Institute for Empirical Research in Economics - University of Zurich.
    3. Sulser, Pascal A., 2021. "Pay-per-minute pricing: A field experiment comparing traditional and participative pricing mechanisms," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 92(C).
    4. S Cameron, 2006. "Determinants of the Demand for Live Entertainments: Some Survey-based Evidence," Economic Issues Journal Articles, Economic Issues, vol. 11(2), pages 51-64, September.

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