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Optimal Pricing of Museum Admission

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  • Faye Steiner

Abstract

This paper examines the impact of free admission on museum revenue and evaluates the desirability, from an income maximizing perspective, of an additional free day. The model capitalizes on diverse audience composition. Regression analysis is used to estimate marginal shop and restaurant revenue for both art patrons and marginal consumers. Empirical estimation shows that an additional free day would not be profitable. A theoretical model which specifies crowding and “museum recognition” effects is provided as an appendix. Copyright Kluwer Academic Publishers 1997

Suggested Citation

  • Faye Steiner, 1997. "Optimal Pricing of Museum Admission," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 21(4), pages 307-333, December.
    • Handle: RePEc:kap:jculte:v:21:y:1997:i:4:p:307-333
    DOI: 10.1023/A:1007432901540
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    Cited by:

    1. Alessio Emanuele Biondo & Roberto Cellini & Tiziana Cuccia, 2020. "Choices on museum attendance: An agent‐based approach," Metroeconomica, Wiley Blackwell, vol. 71(4), pages 882-897, November.
    2. Mak, Vincent & Zwick, Rami & Rao, Akshay R. & Pattaratanakun, Jake A., 2015. "“Pay what you want” as threshold public good provision," Organizational Behavior and Human Decision Processes, Elsevier, vol. 127(C), pages 30-43.
    3. Victor Martínez-de-Albéniz & Ana Valdivia, 2019. "Measuring and Exploiting the Impact of Exhibition Scheduling on Museum Attendance," Manufacturing & Service Operations Management, INFORMS, vol. 21(4), pages 761-779, October.
    4. Elina Lampi & Matilda Orth, 2009. "Who Visits the Museums? A Comparison between Stated Preferences and Observed Effects of Entrance Fees," Kyklos, Wiley Blackwell, vol. 62(1), pages 85-102, February.
    5. Mazzanti, Massimiliano, 2003. "Valuing cultural heritage in a multi-attribute framework microeconomic perspectives and policy implications," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 32(5), pages 549-569, November.
    6. Adrian Darnell, 1998. "Some Simple Analytics of Access and Revenue Targets," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 22(2), pages 189-196, June.
    7. García Gracia, Mª Isabel. & Zofío Prieto, José Luis & Herrarte Sánchez, Ainhoa & Moral Carcedo, Julian, 2009. "La aportación económica de la industria de la cultura y el ocio en España/," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 27, pages 63-88, Abril.
    8. Bruno S. Frey & Lasse Steiner, 2010. "Pay as you go: a new proposal for museum pricing," IEW - Working Papers 485, Institute for Empirical Research in Economics - University of Zurich.
    9. Sarah J. Skinner & Robert B. Ekelund, Jr. & John D. Jackson, 2009. "Art Museum Attendance, Public Funding, and the Business Cycle," American Journal of Economics and Sociology, Wiley Blackwell, vol. 68(2), pages 491-516, April.
    10. Sulser, Pascal A., 2021. "Pay-per-minute pricing: A field experiment comparing traditional and participative pricing mechanisms," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 92(C).
    11. Roberto Cellini & Tiziana Cuccia, 2018. "How free admittance affects charged visits to museums: an analysis of the Italian case," Oxford Economic Papers, Oxford University Press, vol. 70(3), pages 680-698.
    12. Peter Johnson & Barry Thomas, 1998. "The Economics of Museums: A Research Perspective," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 22(2), pages 75-85, June.
    13. Gerpott Torsten J., 2016. "A review of the empirical literature on Pay-What-You-Want price setting," Management & Marketing, Sciendo, vol. 11(4), pages 566-596, December.
    14. Nuria Recuero Virto & María Francisca Blasco López & Juan Antonio Mondejar, 2021. "Willingness to Pay More: The Quest for Superstar Museums," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 14(1), pages 101-114.
    15. Frey, Bruno S. & Meier, Stephan, 2006. "The Economics of Museums," Handbook of the Economics of Art and Culture, in: V.A. Ginsburgh & D. Throsby (ed.), Handbook of the Economics of Art and Culture, edition 1, volume 1, chapter 29, pages 1017-1047, Elsevier.
    16. Sreya Kolay & Rajeev K. Tyagi, 2022. "Optimal Bundling of Events," Marketing Science, INFORMS, vol. 41(2), pages 380-400, March.

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    Keywords

    art; museum; admission fee;
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