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Análisis de los factores que afectan la repetición de la visita a una atracción cultural: una aplicación al museo de Antioquia
[Analysis of factors affecting repeat visit to a cultural attraction: an application to the Museum of Antioquia]

Author

Listed:
  • Brida, Juan Gabriel
  • Monterubbianesi, Pablo Daniel
  • Zapata Aguirre, Sandra

Abstract

This study analyzes the behavior of repeat visitors to a cultural resource, in this case the Museum of Antioquia in Medellin (Colombia), by estimating travel cost model. The empirical results highlight issues such as women are more likely to re-visit the museum that age is also an important variable as is the employment status of visitors and income level. These results are a key tool to the strategic positioning of the museum and cultural tourism. A brief discussion is presented as well as management actions are recommended.

Suggested Citation

  • Brida, Juan Gabriel & Monterubbianesi, Pablo Daniel & Zapata Aguirre, Sandra, 2012. "Análisis de los factores que afectan la repetición de la visita a una atracción cultural: una aplicación al museo de Antioquia [Analysis of factors affecting repeat visit to a cultural attraction: ," MPRA Paper 37622, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:37622
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    References listed on IDEAS

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    Cited by:

    1. Juan Brida & Pablo Daniel Monterubbianesi & Sandra Zapata-Aguirre, 2013. "Análisis de los factores que influencian el gasto de los turistas culturales: el caso de los visitantes de museos de Medellín," Revista de Economía del Rosario, Universidad del Rosario, June.

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    More about this item

    Keywords

    museums; cultural tourism; cultural economics; urban tourism;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • C19 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Other
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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