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Análisis de los factores que afectan la repetición de la visita a una atracción cultural: una aplicación al museo de Antioquia
[Analysis of factors affecting repeat visit to a cultural attraction: an application to the Museum of Antioquia]

Author

Listed:
  • Brida, Juan Gabriel
  • Monterubbianesi, Pablo Daniel
  • Zapata Aguirre, Sandra

Abstract

This study analyzes the behavior of repeat visitors to a cultural resource, in this case the Museum of Antioquia in Medellin (Colombia), by estimating travel cost model. The empirical results highlight issues such as women are more likely to re-visit the museum that age is also an important variable as is the employment status of visitors and income level. These results are a key tool to the strategic positioning of the museum and cultural tourism. A brief discussion is presented as well as management actions are recommended.

Suggested Citation

  • Brida, Juan Gabriel & Monterubbianesi, Pablo Daniel & Zapata Aguirre, Sandra, 2012. "Análisis de los factores que afectan la repetición de la visita a una atracción cultural: una aplicación al museo de Antioquia
    [Analysis of factors affecting repeat visit to a cultural attraction:
    ," MPRA Paper 37622, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:37622
    as

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    File URL: https://mpra.ub.uni-muenchen.de/37622/1/MPRA_paper_37622.pdf
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    References listed on IDEAS

    as
    1. Beatriz Plaza, 2006. "The Return on Investment of the Guggenheim Museum Bilbao," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 30(2), pages 452-467, June.
    2. repec:eee:touman:v:32:y:2011:i:1:p:1-15 is not listed on IDEAS
    3. Jane Bryan & Steve Hill & Max Munday & Annette Roberts, 2000. "Assessing the role of the arts and cultural industries in a local economy," Environment and Planning A, Pion Ltd, London, vol. 32(8), pages 1391-1408, August.
    4. Riccardo Scarpa & Mara Thiene & Tiziano Tempesta, 2007. "Latent class count models of total visitation demand: days out hiking in the eastern Alps," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 38(4), pages 447-460, December.
    5. P. Poor & Jamie Smith, 2004. "Travel Cost Analysis of a Cultural Heritage Site: The Case of Historic St. Mary's City of Maryland," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 28(3), pages 217-229, August.
    6. Elina Lampi & Matilda Orth, 2009. "Who Visits the Museums? A Comparison between Stated Preferences and Observed Effects of Entrance Fees," Kyklos, Wiley Blackwell, vol. 62(1), pages 85-102, February.
    7. repec:eee:touman:v:31:y:2010:i:2:p:213-220 is not listed on IDEAS
    8. Colombino, Ugo & Nese, Annamaria, 2008. "Preference Heterogeneity in Relation to Museum Services," CELPE Discussion Papers 105, CELPE - Centre of Labour Economics and Economic Policy, University of Salerno, Italy.
    9. Throsby, David, 1994. "The Production and Consumption of the Arts: A View of Cultural Economics," Journal of Economic Literature, American Economic Association, vol. 32(1), pages 1-29, March.
    10. José Sanz & Luis Herrero & Ana Bedate, 2003. "Contingent Valuation and Semiparametric Methods: A Case Study of the National Museum of Sculpture in Valladolid, Spain," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 27(3), pages 241-257, November.
    11. Massimiliano Mazzanti, 2003. "Discrete choice models and valuation experiments," Journal of Economic Studies, Emerald Group Publishing, vol. 30(6), pages 584-604, October.
    12. Jaap Boter & Jan Rouwendal & Michel Wedel, 2005. "Employing Travel Time to Compare the Value of Competing Cultural Organizations," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 29(1), pages 19-33, February.
    13. Blaug, Mark, 2001. " Where Are We Now on Cultural Economics?," Journal of Economic Surveys, Wiley Blackwell, vol. 15(2), pages 123-143, April.
    14. Beatriz Plaza, 2008. "On Some Challenges and Conditions for the Guggenheim Museum Bilbao to be an Effective Economic Re-activator," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 32(2), pages 506-517, June.
    15. Ana Bedate & Luis Herrero & José Sanz, 2009. "Economic valuation of a contemporary art museum: correction of hypothetical bias using a certainty question," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 33(3), pages 185-199, August.
    16. David Maddison & Terry Foster, 2003. "Valuing congestion costs in the British Museum," Oxford Economic Papers, Oxford University Press, vol. 55(1), pages 173-190, January.
    17. David Maddison, 2004. "Causality and Museum Subsidies," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 28(2), pages 89-108, May.
    18. William Luksetich & Mark Partridge, 1997. "Demand functions for museum services," Applied Economics, Taylor & Francis Journals, vol. 29(12), pages 1553-1559.
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    Cited by:

    1. Juan Brida & Pablo Daniel Monterubbianesi & Sandra Zapata-Aguirre, 2013. "Análisis de los factores que influencian el gasto de los turistas culturales: el caso de los visitantes de museos de Medellín," REVISTA DE ECONOMÍA DEL ROSARIO, UNIVERSIDAD DEL ROSARIO, June.

    More about this item

    Keywords

    museums; cultural tourism; cultural economics; urban tourism;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • C19 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Other
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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