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Programmatic choices and the demand for theatre: the case of Flemish theatres

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  • Kristien Werck

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  • Bruno Heyndels

Abstract

Theatre experts generally agree that the Flemish theatre has flourished artistically over the period 1980–2000. Attendance, on the other hand, has declined significantly. Following Lancaster’s characteristics approach, we identify several output characteristics of individual theatre productions. Using a panel of 59 Flemish theatres, we examine the impact on demand of both these output characteristics and of traditional determinants such as own price, income and the price of substitutes. Differences in the relevant geographical market for touring and non-touring theatres are considered. We find that the nature of the artistic output affects demand. Theatregoers prefer large productions (in terms of cast size), plays by Dutch-speaking playwrights and revivals of old productions. Own price and consumer income have the expected negative and positive effects on attendance. Observed trends toward a decreasing proportion of new plays, an increasing presence of plays by Dutch-speaking playwrights, and increasing consumer income had a stimulating effect on attendance. These trends have been offset, however, by trends toward smaller cast sizes and higher ticket prices as well as by unobserved factors captured by time dummies. The net result has been a considerable drop in attendance. Copyright Springer Science+Business Media, LLC 2007

Suggested Citation

  • Kristien Werck & Bruno Heyndels, 2007. "Programmatic choices and the demand for theatre: the case of Flemish theatres," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(1), pages 25-41, March.
  • Handle: RePEc:kap:jculte:v:31:y:2007:i:1:p:25-41
    DOI: 10.1007/s10824-006-9026-3
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    References listed on IDEAS

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    Cited by:

    1. Böhme Enrico & Müller Christopher, 2011. "Searching for the Concentration-Price Effect in the German Movie Theater Industry," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 231(4), pages 479-493, August.
    2. Marta Zieba, 2016. "Tourism flows and the demand for regional and city theatres in Austria," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 40(2), pages 191-221, May.
    3. Daniel Urrutiaguer, 2011. "Theatre," Chapters,in: A Handbook of Cultural Economics, Second Edition, chapter 59 Edward Elgar Publishing.
    4. Sumiko Asai, 2011. "Demand analysis of hit music in Japan," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 35(2), pages 101-117, May.
    5. Roberto Zanola, 2010. "Major influences on circus attendance," Empirical Economics, Springer, vol. 38(1), pages 159-170, February.
    6. José Grisolía & Kenneth Willis, 2012. "A latent class model of theatre demand," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 36(2), pages 113-139, May.
    7. Jose A Bermudez Trivino & Lina M Medina Hurtado & Luis Fernando Aguado Quintero, 2015. "Analyzing the decision to listen to recorded music. A microeconometric approach," Working Papers 3, Faculty of Economics and Management, Pontificia Universidad Javeriana Cali.
    8. Concetta Castiglione & Davide Infante, 2016. "Rational addiction and cultural goods: the case of the Italian theatregoer," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 40(2), pages 163-190, May.
    9. Aleksandra Wiśniewska & Mikołaj Czajkowski, 2015. "Utilizing the Discrete Choice Experiment Approach for Designing a Socially Efficient Cultural Policy: The case of municipal theaters in Warsaw," Working Papers 2015-36, Faculty of Economic Sciences, University of Warsaw.
    10. Victor Fernandez-Blanco & Luis Orea & Juan Prieto-Rodriguez, 2013. "Endogeneity and measurement errors when estimating demand functions with average prices: an example from the movie market," Empirical Economics, Springer, vol. 44(3), pages 1477-1496, June.
    11. Bermúdez Triviño, José A. & Medina Hurtado, Lina M. & Aguado Quintero, Luis F., 2016. "La decisión de escuchar música grabada en Colombia. Un enfoque microeconométrico || The decision of listening to recorded music in Colombia. A microeconometric approach," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 21(1), pages 21-38, June.
    12. Zieba Marta & O’Hagan John, 2013. "Demand for Live Orchestral Music – The Case of German Kulturorchester," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 233(2), pages 225-245, April.
    13. repec:nov:artigo:v:27:y:2017:i:1:p:35-63 is not listed on IDEAS
    14. repec:kap:pubcho:v:175:y:2018:i:1:d:10.1007_s11127-018-0510-z is not listed on IDEAS
    15. Marta Zieba, 2009. "Full-income and price elasticities of demand for German public theatre," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 33(2), pages 85-108, May.
    16. Cuccia, Tiziana, 2009. "A Contingent Ranking Study on the Preferences of Tourists across Seasons/A Contingent Ranking Study on the Preferences of Tourists across Seasons," Estudios de Economía Aplicada, Estudios de Economía Aplicada, vol. 27, pages 161-176, Abril.
    17. Marta Zieba & Carol Newman, 2012. "Organisational Structure and Managerial Efficiency: A quasi-experimental analysis of German public theatres," Working Papers WP032012, University of Limerick, Department of Economics, revised Oct 2012.
    18. Sibelle Diniz & Ana Machado, 2011. "Analysis of the consumption of artistic-cultural goods and services in Brazil," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 35(1), pages 1-18, February.
    19. K. Willis & J. Snowball, 2009. "Investigating how the attributes of live theatre productions influence consumption choices using conjoint analysis: the example of the National Arts Festival, South Africa," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 33(3), pages 167-183, August.
    20. José M. Grisolía & Kenneth G. Willis, 2016. "Consumer choice of theatrical productions: a combined revealed preference–stated preference approach," Empirical Economics, Springer, vol. 50(3), pages 933-957, May.
    21. Jani-Petri Laamanen, 2013. "Estimating demand for opera using sales system data: the case of Finnish National Opera," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 37(4), pages 417-432, November.

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    Keywords

    Characteristics approach; Demand; Theatre;

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