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Demand for Live Theater with Market Segmentation and Seasonality

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  • Jonathan Corning
  • Armando Levy

Abstract

Using performance level box-office receipts from the PacificConservatory of the Performing Arts over eight years, we analyzeperformance-level demand for live theater. The disaggregated data allowsus to estimate demand at a particular venue and to characterize theseasonality of demand for live theater. We examine whether the supply ofshows matches the differentiated tastes of theater-goers at each of thethree locations and the sensitivity of demand to critical reviews andprior attendance. Copyright Kluwer Academic Publishers 2002

Suggested Citation

  • Jonathan Corning & Armando Levy, 2002. "Demand for Live Theater with Market Segmentation and Seasonality," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 26(3), pages 217-235, August.
    • Handle: RePEc:kap:jculte:v:26:y:2002:i:3:p:217-235
    DOI: 10.1023/A:1015673802364
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    References listed on IDEAS

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    1. Charles B. Weinberg & Kenneth M. Shachmut, 1978. "ARTS PLAN: A Model Based System for Use in Planning a Performing Arts Series," Management Science, INFORMS, vol. 24(6), pages 654-664, February.
    2. Ryans, Adrian B & Weinberg, Charles B, 1978. "Consumer Dynamics in Nonprofit Organizations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 89-95, Se.
    3. Günther Schulze & Anselm Rose, 1998. "Public Orchestra Funding in Germany – An Empirical Investigation," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 22(4), pages 227-247, December.
    4. Throsby, David, 1994. "The Production and Consumption of the Arts: A View of Cultural Economics," Journal of Economic Literature, American Economic Association, vol. 32(1), pages 1-29, March.
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