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Demand for Live Theater with Market Segmentation and Seasonality

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  • Jonathan Corning
  • Armando Levy

Abstract

Using performance level box-office receipts from the PacificConservatory of the Performing Arts over eight years, we analyzeperformance-level demand for live theater. The disaggregated data allowsus to estimate demand at a particular venue and to characterize theseasonality of demand for live theater. We examine whether the supply ofshows matches the differentiated tastes of theater-goers at each of thethree locations and the sensitivity of demand to critical reviews andprior attendance. Copyright Kluwer Academic Publishers 2002

Suggested Citation

  • Jonathan Corning & Armando Levy, 2002. "Demand for Live Theater with Market Segmentation and Seasonality," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 26(3), pages 217-235, August.
    • Handle: RePEc:kap:jculte:v:26:y:2002:i:3:p:217-235
    DOI: 10.1023/A:1015673802364
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    References listed on IDEAS

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    1. Throsby, David, 1994. "The Production and Consumption of the Arts: A View of Cultural Economics," Journal of Economic Literature, American Economic Association, vol. 32(1), pages 1-29, March.
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    3. Günther Schulze & Anselm Rose, 1998. "Public Orchestra Funding in Germany – An Empirical Investigation," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 22(4), pages 227-247, December.
    4. Charles B. Weinberg & Kenneth M. Shachmut, 1978. "ARTS PLAN: A Model Based System for Use in Planning a Performing Arts Series," Management Science, INFORMS, vol. 24(6), pages 654-664, February.
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    Cited by:

    1. Ozhegova, A. & Ozhegov, E., 2018. "Estimation of Demand Function for Performing Arts: Empirical Analysis," Journal of the New Economic Association, New Economic Association, vol. 37(1), pages 87-110.
    2. Alina Ozhegova & Evgeniy M. Ozhegov, 2018. "Heterogeneity in demand for performances and seats in the theatre," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(3), pages 131-145, June.
    3. Jaap Boter & Jan Rouwendal & Michel Wedel, 2005. "Employing Travel Time to Compare the Value of Competing Cultural Organizations," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 29(1), pages 19-33, February.
    4. Sacit Hadi Akdede, 2012. "An extension on attendance and efficiency in turkish state theaters," Economics Bulletin, AccessEcon, vol. 32(1), pages 778-787.
    5. Aleksandra Wiśniewska & Mikołaj Czajkowski, 2015. "Utilizing the Discrete Choice Experiment Approach for Designing a Socially Efficient Cultural Policy: The case of municipal theaters in Warsaw," Working Papers 2015-36, Faculty of Economic Sciences, University of Warsaw.
    6. Jesús Manuel De Sancha-Navarro & Juan Lara-Rubio & María Dolores Oliver-Alfonso & Luis Palma-Martos, 2021. "Cultural Sustainability in University Students’ Flamenco Music Event Attendance: A Neural Networks Approach," Sustainability, MDPI, vol. 13(5), pages 1-15, March.
    7. Kristien Werck & Bruno Heyndels, 2007. "Programmatic choices and the demand for theatre: the case of Flemish theatres," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(1), pages 25-41, March.
    8. Wiśniewska Aleksandra, 2019. "Quality attributes in the non-market stated-preference based valuation of cultural goods," Central European Economic Journal, Sciendo, vol. 6(53), pages 132-150, January.
    9. K. Willis & J. Snowball & C. Wymer & José Grisolía, 2012. "A count data travel cost model of theatre demand using aggregate theatre booking data," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 36(2), pages 91-112, May.
    10. Evgeniy M. Ozhegov & Alina Ozhegova, 2020. "Regression tree model for prediction of demand with heterogeneity and censorship," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 39(3), pages 489-500, April.
    11. Daniel Urrutiaguer, 2011. "Theatre," Chapters, in: Ruth Towse (ed.), A Handbook of Cultural Economics, Second Edition, chapter 59, Edward Elgar Publishing.
    12. Avtonomov, Yu., 2012. "Elasticity of Demand for Performing Art at Price and Income: Basic Results of Empiric Research," Journal of the New Economic Association, New Economic Association, vol. 14(2), pages 135-138.
    13. Cuccia, Tiziana, 2009. "A Contingent Ranking Study on the Preferences of Tourists across Seasons/A Contingent Ranking Study on the Preferences of Tourists across Seasons," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 27, pages 161-176, Abril.
    14. Junlong Wu & Keshen Jiang & Chaoqing Yuan, 2019. "Determinants of demand for traditional Chinese opera," Empirical Economics, Springer, vol. 57(6), pages 2129-2148, December.
    15. Bruce Seaman, 2004. "Competition and the Non-Profit Arts: The Lost Industrial Organization Agenda," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 28(3), pages 167-193, August.
    16. Evgeniy M. Ozhegov & Alina Ozhegova, 2017. "Regression Tree Model for Analysis of Demand with Heterogeneity and Censorship," HSE Working papers WP BRP 174/EC/2017, National Research University Higher School of Economics.
    17. Sacit Akdede & John King, 2006. "Demand for and productivity analysis of Turkish public theater," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 30(3), pages 219-231, December.
    18. Aleksandra Wiśniewska, 2019. "‘Quality food’ for cultural policies. Quality attributes in the non-market stated-preference based valuation of cultural goods," Working Papers 2019-03, Faculty of Economic Sciences, University of Warsaw.
    19. Alina R. Buzanakova & Evgeniy M. Ozhegov, 2016. "Demand for Performing Arts: The Effect of Unobserved Quality on Price Elasticity," HSE Working papers WP BRP 156/EC/2016, National Research University Higher School of Economics.
    20. Andrea Baldin & Trine Bille & Andrea Ellero & Daniela Favaretto, 2018. "Revenue and attendance simultaneous optimization in performing arts organizations," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(4), pages 677-700, November.
    21. Jani-Petri Laamanen, 2013. "Estimating demand for opera using sales system data: the case of Finnish National Opera," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 37(4), pages 417-432, November.
    22. Roberto Zanola, 2010. "Major influences on circus attendance," Empirical Economics, Springer, vol. 38(1), pages 159-170, February.
    23. José Grisolía & Kenneth Willis, 2012. "A latent class model of theatre demand," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 36(2), pages 113-139, May.
    24. Andrea Baldin & Trine Bille & Andrea Ellero & Daniela Favaretto, 2016. "Multiobjective optimization model for pricing and seat allocation problem in non profit performing arts organization," Working Papers 20, Department of Management, Università Ca' Foscari Venezia.
    25. Boter, Jaap & Rouwendal, Jan & Wedel, Michel, 2004. "Employing Travel Costs to Compare the Use Value of Competing Cultural Organizations," Serie Research Memoranda 0011, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.

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