IDEAS home Printed from https://ideas.repec.org/a/ora/journl/v1y2012i1p1166-1171.html
   My bibliography  Save this article

ROMANIAN MOBILE TELECOMMUNICATIONS CLIENTSâ€(tm) CONSUMPTION BEHAVIOUR WITHIN THE CURRENT ECONOMIC-FINANCIAL CRISIS

Author

Listed:
  • Marcu Nicu

    () (Universitatea din Craiova, Facultatea de Economie si Administrarea Afacerilor)

  • Meghisan Georgeta-Madalina

    () (Craiova, Facultatea de Economie si Administrarea Afacerilor)

Abstract

The paper will analyze the consumption behaviour of the Orange mobile telephony companyâ€(tm)s clients towards its servicesâ€(tm) characteristics within the current economic financial crisis, taking into consideration the following elements: the low tariffs (for calls/ subscriptions/ other services), the quality of calls/ of sound, the network coverage within the territory, the companyâ€(tm)s reputation, the negotiated offer, the quality and availability of the customer care service, the diversity of the auxiliary services, the range and prices of the mobile telephones, the costs that pay those who make calls towards this network, the loyalty programs, the usage of a last generation technology, the friends have subscriptions in the same network and the promotional offers. For a thorough research we will divide the operatorâ€(tm)s clients into natural persons clients and legal persons clients, each group having its specificities. The data gathering method was the questionnaire sent by post office to all the Orange Romania branches (a total of 225 branches). We received a number of 64 responses, what means a responses rate of 28.4%, which were analyzed using the SPSS informatics program focusing on the correlation analysis and factor analysis. The main results emphasize the fact that the fight to attract clients becomes more and more powerful. The very competitive market leads to the growth of the importance of the price in choosing a provider. The operatorsâ€(tm) short term gains from the clients that prefer low prices represent a long term risk of image. Choosing some services packages is sometimes very difficult due to the complexity of the offer. The clients expect the service to work, be simple and easy to use. They want to benefit from rapid and efficient assistance if errors occur and the operator respects the clauses of the contract. The results obtained through this study, allowed us to make an opinion on the perspective that the operators have on the mobile telecommunications market from Romania. The authorsâ€(tm) contribution consist in making a research in a specialised field covering both the natural persons clients and the legal persons clients of the mobile telephony operators from Romania.

Suggested Citation

  • Marcu Nicu & Meghisan Georgeta-Madalina, 2012. "ROMANIAN MOBILE TELECOMMUNICATIONS CLIENTSâ€(tm) CONSUMPTION BEHAVIOUR WITHIN THE CURRENT ECONOMIC-FINANCIAL CRISIS," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1166-1171, July.
  • Handle: RePEc:ora:journl:v:1:y:2012:i:1:p:1166-1171
    as

    Download full text from publisher

    File URL: http://anale.steconomiceuoradea.ro/volume/2012/n1/172.pdf
    Download Restriction: no

    More about this item

    Keywords

    consumer behaviour; mobile telecommunications industry; economic-financial crisis;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • G01 - Financial Economics - - General - - - Financial Crises

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ora:journl:v:1:y:2012:i:1:p:1166-1171. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Catalin ZMOLE) The email address of this maintainer does not seem to be valid anymore. Please ask Catalin ZMOLE to update the entry or send us the correct email address. General contact details of provider: http://edirc.repec.org/data/feoraro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.