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Corporate reputation and social media: a game theory approach

Author

Listed:
  • Thierry Warin
  • Nathalie De Marcellis-Warin
  • William Sanger
  • Bertrand Nembot
  • Venus Hosseinali Mirza

Abstract

Corporate reputation is more and more the most valuable asset for a firm. In this day and age, corporate reputation, although an intangible asset is and will grow as the most essential asset to publicise and also protect. Social media are a formidable tool to publicise a firm's brand and improve its reputation. However, it can also be deadly. Indeed, associated with social media comes the 'buzz', i.e., the means to spread at an unprecedented speed and scale any information being true or false. In this paper, our aim is to propose a game theory approach with both a finite and an infinite horizon. The model presented here helps us evaluate the impact of social media on a firm's reputation. It also highlights the important parameters of a firm's reputation in this new digital era.

Suggested Citation

  • Thierry Warin & Nathalie De Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2015. "Corporate reputation and social media: a game theory approach," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 9(1), pages 1-22.
    • Handle: RePEc:ids:ijecbr:v:9:y:2015:i:1:p:1-22
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    Cited by:

    1. is not listed on IDEAS
    2. Ahmed Abdullah Danook & Muthanna Saad Yassin & Omar Falah Hasan al.obaidy & Ferman jarad Almejdhab, 2024. "The Absorptive Capacity of Knowledge as an Approach for Building Strategic Reliability in the Sponge Organizations/Small Organizations in Kirkuk Governorate as a Model," Corporate Reputation Review, Palgrave Macmillan, vol. 27(1), pages 33-51, February.
    3. Araujo, Luiz Nelson, 2016. "Dissemination of Information by the Federal Reserve System: An Overview and Benchmark," MPRA Paper 73185, University Library of Munich, Germany.

    More about this item

    Keywords

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    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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