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La Satisfaccion De Los Empleados De Las Operadoras Turisticas En La Ciudad De Cancun: Un Estudio Para Incrementar Su Competitividad

Author

Listed:
  • Lucila Zarraga Cano
  • Victor Manuel Molina Morejon
  • Enrique Corona Sandoval

Abstract

This paper investigates Cancún tour guides’ perception of their job, compensation, and overall satisfaction. The Service value added and the 2008 National Competitiveness Models are used to determine the relationship between perceived satisfaction and performance. Tour guides can be considered ambassadors of any tourist destination. They are, perhaps, the individuals with the greatest interaction with visitors. Thus, this study evaluates tour guides’ job satisfaction using non-parametric statistical tests. Specifically, job satisfaction, training, compensation, work environment are analyzed to determine their overall economic impact and to provide insight for future research in this area.

Suggested Citation

  • Lucila Zarraga Cano & Victor Manuel Molina Morejon & Enrique Corona Sandoval, 2010. "La Satisfaccion De Los Empleados De Las Operadoras Turisticas En La Ciudad De Cancun: Un Estudio Para Incrementar Su Competitividad," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 3(1), pages 1-13.
    • Handle: RePEc:ibf:riafin:v:3:y:2010:i:1:p:1-13
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    More about this item

    Keywords

    Tourism; tour guides; value added; compensation; training; job satisfaction; labor economics;
    All these keywords.

    JEL classification:

    • J01 - Labor and Demographic Economics - - General - - - Labor Economics: General
    • J11 - Labor and Demographic Economics - - Demographic Economics - - - Demographic Trends, Macroeconomic Effects, and Forecasts
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M5 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics

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