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Strategic marketing and competitiveness of high school

Author

Listed:
  • Bonchukova, D.

    (Marketing and Strategic Planning Department at Herzen’s Russian State Pedagogical University)

  • Starobinskaya, N.

    (Marketing and Strategic Planning Department at Herzen’s Russian State Pedagogical University)

Abstract

Today, taking part in competing for prospective students, the university should create visible differences in their services to potential customers. Therefore there is a need not only to develop a strategy, but also in the application of strategic marketing tools that would help to use the competitive advantages. The article also discussed in details the factors affecting the university’s competitiveness.

Suggested Citation

  • Bonchukova, D. & Starobinskaya, N., 2013. "Strategic marketing and competitiveness of high school," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
    • Handle: RePEc:mmb:journl:articl_v2_2_13
    as

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    File URL: http://www.marketing-mba.ru/article/v2_13/Bonchukova.pdf
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    References listed on IDEAS

    as
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    3. Funnell, Warwick, 2011. "Keeping secrets? Or what government performance auditors might not need to know," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 22(7), pages 714-721.
    4. Bert P. Pockney, 1990. "Soviet Energy Prospects and Problems: The Energy Sector in the USSR 1985-1990," Surrey Energy Economics Centre (SEEC), School of Economics Discussion Papers (SEEDS) 55, Surrey Energy Economics Centre (SEEC), School of Economics, University of Surrey.
    5. D. Bensimon & R. Zeyher, 2007. "Effective action for phase fluctuations in d-wave superconductors near a Mott transition," The European Physical Journal B: Condensed Matter and Complex Systems, Springer;EDP Sciences, vol. 59(2), pages 141-150, September.
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    Citations

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    Cited by:

    1. Pashkus, Natalia A., 2014. "Using The Mechanism Of Harmonization Of Relations And Conflict Resolution In The Implementation Of Economic Innovation In Education System," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.

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    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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