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Higher education institution brand as a factor of its competitiveness

Author

Listed:
  • Bonchukova Daria A.

    (Herzen’s Russian State Pedagogical University)

  • Ermakov Yuri

    (The State Polar Academy)

  • Chesnokova Maria S.

    (St. Petersburg State University)

Abstract

The given article deals with the concept of higher education institutions competitiveness and four basic approaches to competitiveness. The paper concludes that the creation and development of the brand of the university allows it to actively involve consumers of educational services.

Suggested Citation

  • Bonchukova Daria A. & Ermakov Yuri & Chesnokova Maria S., 2014. "Higher education institution brand as a factor of its competitiveness," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
    • Handle: RePEc:mmb:journl:articl_v2_1_14
    as

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    File URL: http://www.marketing-mba.ru/article/v2_14/Bonchukova.pdf
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    References listed on IDEAS

    as
    1. N/A, 1978. "Reviews and Notice," India Quarterly: A Journal of International Affairs, , vol. 34(1), pages 111-118, January.
    2. D. Bensimon & R. Zeyher, 2007. "Effective action for phase fluctuations in d-wave superconductors near a Mott transition," The European Physical Journal B: Condensed Matter and Complex Systems, Springer;EDP Sciences, vol. 59(2), pages 141-150, September.
    Full references (including those not matched with items on IDEAS)

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