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Determinants of Shopping Behavior of Urban Consumers

Author

Listed:
  • Rajagopal

    (Tecnológico de Monterrey, Campus Ciudad de México)

Abstract

This study explores the influence of geo-demographic settings of commercial centers, customer attractions in shopping malls, and route to shopping of urban shoppers. The present research analyzes retailing patterns in urban areas in reference to customer orientation strategies, product search behavior and enhancing the customer value. Interrelationship among urban retailing, marketplace ambiance, conventional shopping wisdom of customers, long-term customer services, and technology led selling processes are also addressed in the study based on empirical survey. Broadly, this study makes contributions to the existing research in urban retailing towards factors determining shopping attractions, routes to shopping, and establishing the customer-centric strategies of the firms.

Suggested Citation

  • Rajagopal, 2009. "Determinants of Shopping Behavior of Urban Consumers," Marketing Working Papers 2009-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
    • Handle: RePEc:ega:wpaper:200901
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    File URL: http://alejandria.ccm.itesm.mx/egap/documentos/2009-01-MKT.pdf
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    Citations

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    Cited by:

    1. Neema P. Kumburu & John Francis Kessy, 2021. "Consumers’ Preference on Imported and Locally Made Furniture in Dar es Salaam and Arusha, Tanzania," Global Business Review, International Management Institute, vol. 22(1), pages 23-35, February.
    2. Plavini Punyatoya, 2014. "Linking Environmental Awareness and Perceived Brand Eco-friendliness to Brand Trust and Purchase Intention," Global Business Review, International Management Institute, vol. 15(2), pages 279-289, June.
    3. Gupta, Ashish & Mishra, Vaibhav & Tandon, Anushree, 2020. "Assessment of Shopping Mall Customers’ Experience through Criteria of Attractiveness in Tier-II and Tier-III Cities of India: An Exploratory Study," American Business Review, Pompea College of Business, University of New Haven, vol. 23(1), pages 70-93, May.

    More about this item

    Keywords

    Shopping mall; multi-channel retailing; consumer behavior; customer-centric strategy; market attractiveness; customer satisfaction;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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